The iconic Dodge flagship. It’s a full-size sedan with the style, attitude and HEMI® power of a muscle car.

Moparty at the Strip

Vegas, baby.  For Dodge enthusiasts—and Chrysler, Ram, and Plymouth  fans, too— one of the great events of the year is the Moparty at the Strip.  Las Vegas Motor Speedway, neatly situated at the Northern end of the fabulous Las Vegas strip, plays host to this giant event, which celebrates its 10th anniversary this year.  Organizers plan to make the 2012 edition, scheduled for April 13-15, the best Moparty yet.

 

A full-immersion gearhead weekend, the Moparty features a juried car show, a swap meet, and a car corral, among…

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Moparty at the Strip

Brand Identity: 2013 NASCAR Dodge Charger Embraces Production Car Roots

‘Get the heck outta my way.’ That’s the look we were going for when designing the 2013 NASCAR Dodge Charger, which will be today in Las Vegas before the NASCAR Sprint Cup Series race.

 

One of the main goals we wanted to achieve when creating the 2013 Charger was to embrace the legendary history of the car on the race track, while also bringing back a brand identity and production car look.

 

In the 60s and 70s, people would see a Dodge Charger…

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Brand Identity: 2013 NASCAR Dodge Charger Embraces Production Car Roots

Dodge Charger Pursuit Vehicle to Pace NASCAR this Weekend

Chalk up another great milestone for Dodge, as the 2012 Dodge Charger Pursuit Vehicle will pace two races this weekend in Arizona.

 

To see it in action, tune in to the NASCAR Nationwide Series on Saturday, March 3rd, or to the Sprint Cup Series on Sunday, March 4th.

 

Want a quick glimpse of what the Dodge Charger Pursuit Vehicles can do? Check out this video that shows off just what the new Dodge Charger Pursuit Vehicles are capable of. We asked real police…

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Dodge Charger Pursuit Vehicle to Pace NASCAR this Weekend