Dodge Blogger Roundtable With Fred DePerez

The 2011 auto show season is in full swing, and we’re running all around the country showing off our stuff, meeting our fans and answering your questions. In fact, we recently managed to catch up with our man Fred DePerez, head of marketing here at Dodge, and figured we’d pick his brain for a few minutes for you guys. Amidst typical auto show chaos, DePerez explains his view on our overarching strategy as a company and both our current and future lineup.

In less than three minutes, he touches on a vast range of subjects, everything from the possibility of a 392 Charger (which he says “makes a lot of sense”…sweet!) to the corporate relationship with Fiat.
Starting off with a blunt message to consumers of simply, “we get it, ” DePerez explains that we’re listening to you guys and dedicated to continuing to make exciting vehicles that look and feel alive. Even our minivans. That said, he made no bones about the challenges we’ve gone through trying to keep pricing competitive as we revamp and improve every facet of our vehicles. He then goes on to hint at the future of our fuel economy plan, which includes incorporating transmissions with eight forward gears, possibly even nine.
Anyway, be sure to watch the video yourselves, as he says it all best. Bottom line – we’ve got a lot of great stuff in store for 2011 and beyond. And if you’ve got a suggestion for us, speak up. We’re listening.


  • tr4petty
    Posted February 10, 2011 at 11:27 am | Permalink

    Since RLD rarely ever talks Nascar, I’m going to hi-jack this spot to say something:
    THANKS, DODGE Motosports, for adding Robby Gordon’s Cup team to the list of Sprint Cup Dodge Chargers on the track this year! THANKS for listening to us Dodge/Nascar fans, who have been concerned about your declining participation in our favorite sport! THANK YOU VERY MUCH!!!!! GO NUMBER #7!

  • HEMIhead
    Posted February 10, 2011 at 11:56 am | Permalink

    YES! Thanks Dodge Motorsports and RLD for giving us another Dodge to cheer for in Nascar!
    Go #7 Robby Gordon!

    Posted February 10, 2011 at 1:58 pm | Permalink

    We are at least up to three cars for the NASCAR Sprint Cup series. The stickers on front of the black #7 look like a real grille and headlights. The car looks meaner and faster. Maybe Dodge can pick up a few more cars. It is time to win at Daytona again. Hopefully, the rules are not stacked against Dodge this year. Maybe JJ will go away once and for all. It is time for someone new to win. It will be good for the sport and attendance.

  • RLD
    Posted February 10, 2011 at 4:57 pm | Permalink

    Please take a look at our recent update today for more details.

    Posted February 10, 2011 at 11:48 pm | Permalink

    RLD, thanks for posting the Dodge Charger commercials. Great stuff!

  • Matthew
    Posted February 14, 2011 at 5:05 pm | Permalink

    Keep prices reasonable and work on improving fuel efficiency. How about some electric vehicles, or electric conversion kits for existing vehicles (Challenger!).

  • Posted January 31, 2012 at 9:09 pm | Permalink

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