This week, we’re in the vast halls of the Las Vegas Convention Center at the 2013 SEMA Show. After months of planning and preparation, we’re ready to make some noise at the greatest automotive trade show in the world.
The show doors have been opened and thousands of attendees are taking in the innovative rides and products greeting them at every turn. This “fashion show” for the automotive aftermarket has attracted a worldwide audience looking for the newest products and trends in the industry. With thousands of high-performance manufacturers along with aisles of modified old-school and modern muscle cars on display, attendees seem to have the look of a kid in a candy store.
Here in our corporate display, we’ve brought some of the best from our lineup, including the rest of the Chrysler Group crew. Between all of us, our innovative and astounding modified and customized vehicles have raised the cool factor to the fifth power. Even our high-octane cousins at Mopar® are here proudly displaying their new crate engines, performance parts and accessories. Whether you’re a turnkey kind of person or a do- it-yourselfer who likes to get your hands dirty, our SEMA display will dazzle everyone’s senses and get your imagination racing.
We’ll be holding our SEMA press conference later today at 4:40 p.m. PST (7:40pm EST) and you Dodge fans will be smiling ear-to-ear and clamoring for more details when you hear what our Dodge Brand CEO, Tim Kuniskis, is going to reveal. If you can’t join us onsite here in Vegas for this momentous occasion, fear not as we have you covered. Head to SEMA on the Scene to watch the announcement live! So grab all your gearhead buddies, you won’t want to miss this!
We’re very confident your pulse will be racing like a HEMI® in high-gear as our SEMA display will represent the heart and soul of the Motor City for the world to see.