Dodge at NAIAS 2011

At the Cobo Center, located in the heart of the rebuilt riverfront in downtown Detroit, the annual North American International Auto Show is bustling with car lovers from around the globe, and of course we’re there for the fun. In our own Dodge booth, President Ralph Giles is on hand, as ever the passionate advocate for the brand. As expected, though, there will be no special press conferences or events such as the ones seen late last year at the LA Auto Show. In Detroit, it’s all about the cars themselves.

The Dodge display features a selection of the latest products which can be purchased from the Dodge Life store, and highlights the latest generation of Uconnect Touch™ systems, which can now be found in vehicles like the Charger and Journey and have features like touch-screen radio, Bluetooth® and voice command. It’s the cars themselves, though, which are holding the main attraction for all of you Dodge fans stopping by.
Vehicles on display at NAIAS include the new 2011 Durango in multiple arrangements, boasting its new unibody frame and independent suspension while still maintaining the polished refinement we identified in our LA Auto Show feature article. Also in the Dodge display is the latest Charger, both the r/t with its 370 hp 5.7 liter HEMI® V8 engine and the V6 model with the Rallye package. With the new sheet metal, the Charger continues to bring back memories of the original Dodge designs of the ‘60s and ‘70s that helped seal the brand in American consciousness.
Also making an appearance is the newly rejuvenated Journey, with its Chrysler Pentastar V6, sport tuned suspension and an impressive new interior – featuring multiple seating configurations and storage areas. It really does look like a blast to drive, and let us just ruin the surprise – it is. No current Dodge lineup would be complete without the Challenger, which also made its way to the show floor, in both 392 Challenger and Challenger SE Rallye guises. The former is all about the hardcore enthusiast, with its roaring 470 hp engine and “392” embroidered seats. The latter is geared for the newcomers to the Challenger , or those more interested in style with bang-for-the-buck performance, with its dual chrome-tipped exhaust and the promise that you’ll be able to “make your own” version of the vehicle, which makes its own strong brand statement.
The mainstay of the Dodge brand, the Grand Caravan, rounds off the new models here. Its increased power, better fuel economy, newly restyled exterior and interior design, Stow ‘n’ Go seating, and improved navigation and entertainment features are sure to raise the bar in its class and create a whole new generation of happy Grand Caravan owners.
Make sure to check out all the photos from our coverage, and definitely head down to the Cobo Center and say hi if you can make it in time. If you’ve got any questions for us, post them in the comments and we’ll do our best to answer them.


  • Tazallen
    Posted January 16, 2011 at 10:39 am | Permalink

    Hello all!!!

    That is fine and dandy to have these new cars at the NAIAS but they are none at any of the dealerships in my area (around Richmond,VA) I went by Whitten Brothers in Ashland and Pearson in Richmond and all they had in cars was 2010s no 2011s and it is 2011. It reminded me of a bakery trying to sell stale donuts…..

    Chrysler now has to get these hot new products where everyday people can see them and drive them!!!!!!


    Posted January 16, 2011 at 3:11 pm | Permalink

    RLD, Sergio, Ralph (by the way, happy belated birthday), I think you can tell from the lack of comments that the Dodge display at the Detriot Auto Show was lame. You have all these new products coming out and you bring them painted in the most boring colors we have ever seen. You want your cars to “pop” and attract attention from the media and you bring in the one’s that are painted tungsten gray, billet silver, black, and white. Boring! If the Challenger is going to be offered in Green with Envy then you should have had one on display to get people excited about it so they will buy it when it finally comes out. You have these limited high impact colors that come out for just a few months and if you didn’t visit the dealer every week then you missed your opportunity to purchase one. The cars listed on the internet site of the dealer are always wrong and not updated. The only new somewhat exciting color is toxic orange and it looks like a boring burnt orange that the Daytona Chargers came out in a few years back. This is fine for the people who like that color, however, you need to offer some bright colors for those who want to be noticed. Their should be at least one bright color offered each year. This year there is nothing. Even a Petty Blue one would have been nice. Something for the people who like the bright colors. I know you want the Charger to compete with a Beamer, but you can still offer a redline modified version and even a manual transmission for the real driving enthusiast. Some people require the four door because it is an act of God to get the belt out of the way on the Challenger and the electric seat is slower than molasses so virtually nobody but a midget can get in the back seat. The seats should flip back like they did in the old days. You talk to the reporters on your LA video clip that you make cars that are almost custom made for the customer, yet you do not offer manual transmissions for Chargers and high impact paint colors at a regular basis. Hopefully, you will surprise us this year, however, it would be nice if we knew what was coming. In addition, it is already into 2011 and we do not have brochures out for the 2011 cars. Come on. You wonder why you get a bad reputation like you are on a shoe string budget and ready to go bankrupt again. Pick up the pace already. This is utterly ridiculous. Even you website is in disrepair. Come on already. I am a die hard, loyal Chrysler/Dodge/Plymouth fan, but you are embarrassing the mopar name. I know Daimler gutted the company, but lets get over it already and move on. It seems like you still do not know what you want to offer for the Dodge line until the model year is just about over. It is like you are winging it all the time. Make some decisions in advance and go with it already. I do not mean to be critical and I think you are working hard and trying to turn things around, but just reversing the lower opening in the front bumper of the 2011 Challenger and making it handle and steer a little better is not much in anybody’s book. The 392 HEMI is good but everybody wants a 426 HEMI. Everybody wants to say they have owned a 426 HEMI with a shaker hood. Everybody who is a real mopar enthusiast. Everybody. Just my two cents, I do not mean to offend anyone.

  • 440
    Posted January 16, 2011 at 3:23 pm | Permalink

    If the new Challenger had a 426 with a lumpy cam and an old Mopar gear reduction starter(classic mopar sound) I would be all over it, even more than I am now !

    They just started production of the 2011 Charger last Friday !

  • HEMIhead
    Posted January 16, 2011 at 7:23 pm | Permalink

    Dodge, who picked the colors for those NAIAS vehicles? Totally boring! Are you guys kidding me here? For God’s sake, enough with the black and grey already! Also, when you give a vehicle to a magazine/ TV program for a review or comparison, don’t send them the dullest color you have, or that primer grey that you must be getting a good price on. It totally dumbs down the overall look of the vehicle. No excitement there. Where the heck are all the high impact colors? What’s a person to buy? You’d better invest in some colors because a lot of people are waiting to buy. They don’t want those cheap colors.
    Figuring out when to order a vehicle from you guys is a total nightmare! You have little to no
    info on your website about when things are available or what’s available, the dealer’s know less, or are conflicting with the website. What’s going on? You keep hinting about when things are going to be introduced, or whip something out mid season. It’s total confusion for a customer. And if I buy something now, there will be something better out next month that nobody had a clue about (even the dealers didn’t know).
    As for the new interior, you can’t have every vehicle you make with an interior clone across the whole vehicle line up. The guy who just put down 40K for a new 392 Challenger don’t want the same steering wheel/dash that’s in the minivan. I know it’s a cost factor, but it’s a bit pathetic.
    The new interior may be an improvement on some past vehicles, but to be honest, it doesn’t blow me away, especially when I look at all the vehicles on the dealer lot and they are all the same. Just some constructive criticism. You need to “Represent” guys.

  • adorable96
    Posted January 25, 2011 at 8:44 pm | Permalink

    I also thought the representation of colors at the NAIAS was very sad. None of the new colors were there. I did enjoy seeing the 392 Challenger but we were hoping to see at least ONE new color. Nope. Blah…

    Posted January 25, 2011 at 10:17 pm | Permalink

    RLD, I see that you can buy 2011 Dodge Challenger brochures on ebay, but you cannot even download them from your website. Unbelievable! Now the 2011 Ram truck brochures have been taken off the website. Your marketing department stinks. The brochures should be out before the cars come out, not the other way around. Can you at least post a picture on the web of what the Challenger in green with envy looks like? Let me guess, you haven’t even painted one of them yet to see what it would look like. Can you at least tell us what the special release high impact colors will be this year? Something. My brother wants to buy a new car and he want to know if he should go with a 2010 high impact color or wait to buy a 2011 if the green looks good. Help us out and give us a peek. You can do it.

  • Posted April 19, 2012 at 1:37 am | Permalink

    So cool…. you really have some valubale info here

  • Posted May 19, 2012 at 10:02 am | Permalink E Timpul Sa Castigi Si Tu
    faci bani usor cu videochat.

  • The very next time
    Posted September 22, 2012 at 10:47 pm | Permalink

    Right here is the right webpage for anyone who wishes to find out about this topic. You understand so much its almost hard to argue with you (not that I personally will need to…HaHa). You certainly put a brand new spin on a topic that has been written about for many years. Great stuff, just wonderful!

Post a Comment

Your email is kept private. Required fields are marked *