Its been a big year for Dodge
As 2010 comes to a close, its all but impossible to keep from looking back on the year that was. Packed with new models, the departure of old friends and the birth of the all-new Dodge, something tells us that when we look back on our long history as one of the greatest American automakers out there, 2010 will stand out as one of the best years on record. We got out of the gate with a bang, by featuring two hilarious ads during the super bowl, introducing a new Dodge designed and built around living life to the fullest.
We didnt stop there. After bidding our friends at Ram Trucks goodbye, we set about showing off a stack of brand-new and seriously refreshed models, starting with the muscular 2011 Dodge Durango. Packed with either our efficient 3.6-liter V6 or a powerful 5.7-liter V8 Hemi, the Durango blends the worlds of the SUV and the crossover without sacrificing towing capacity. As fitting with such a special vehicle, we skipped the traditional unveil stage in favor of something a little less conventional. The 2011 Dodge Durango was officially introduced to the world at this years Rock n Roll half Marathon at Virginia Beach, Virginia.
But the Durango wasnt the only star of the show this year. We also brought the all-new 2011 Dodge Charger to the mid-sized fight. Our tough-as-nails sedan strutted its stuff in front of the power-hungry crowds at the SEMA show in Las Vegas with the Redline Concept alongside the Durango Citadel Black and Tan. Meanwhile, models like the 2011 Journey, Challenger, Avenger and Grand Caravan all took their respective bows to some serious media fanfare.
We were very, very busy bees this year, but we played as hard as we worked. We decided to mark the end of Viper production with a bare-knuckle one-make race series populated by our spec Viper ACRX. The Viper Cup saw enthusiasts and race-hardened veterans alike go fender-to-fender with each other on some of the most challenging racetracks our country has to offer, and it served up some great racing action. Meanwhile, around 350 Vipers met up for this years Viper Owners International show. A handful of lucky owners even got a hint at whats coming down the line for the next-generation Viper.
Dodge wouldnt be Dodge if the Viper Cup was the only time we hit the racetrack, though. We also unveiled our Nationwide Series Dodge Challenger this year at the Daytona Coke Zero 400, where the car started its march towards a series championship for Brad Keselowski. It couldnt have gotten much better than that if wed ordered it up from a catalog.
Theres no denying that this was a year packed with changes for Dodge, but we love where were headed. Each day brings new opportunities for us to show you exactly what were made of, and models like the all-new 2011 Durango and 2011 Charger are proof-positive that were forged from the best this country has to offer. Were the new Dodge, and were here to stay.