Westward Migration – Spring Festival of LXs


If the Wellborn Musclecar Museum is Mopar Mecca, then the annual Spring Festival of LXs (Spring Fest for short) is, without a doubt, modern Mopar Mecca. 2005 to present Dodge Charger, Challenger, Magnum and Chrysler 300 owners from across the United States, Canada, and as far away as Germany migrate westward to showcase their customized LX and LC vehicles. (LX, for those out there who don’t know, is the designated name of platform shared by the Dodge Charger, Magnum and Chrysler 300 from 2005-2010. LC is the platform designation given to the Dodge Challenger, built on a shortened version of the LX platform).




Spring Fest, however, is so much more than just a gathering; it is THE PREMIER LX/LC (and soon to be LD) EVENT – PERIOD. Enthusiasm for the following year’s event begins the moment the current year’s event ends. Pages upon pages of posts begin to appear at LXForums.com and by the time registration opened on January 1 of this year, anticipation had built to a fever pitch. “Just five days into registration, and we have 249 vehicles registered, ” said Spring Festival Organizer John Fortuno. “We’re expecting close to 500 by the end of January and ultimately, we’re planning for 1, 000 cars to be present for Spring Fest 6 on March 26, 2011.


Fortuno has been a part of the Spring Festival of LX’s since its inception. “In 2004, after purchasing my 2005 Chrysler 300c, I got involved in the online LX community, he said. Taking on the screen-name “Fat Chance, ” John became a staple on the LX Forums. John, and his super-modified 300c (pictured below) are legendary within the LX and aftermarket modification communities.



“The general consensus on the forums was that everyone wanted to get together and do something, a meet of some kind, but no one had any concrete plans. I put everything into motion by selecting the date, time and venue for the event to take place, and the rest is history, ” he told us.


What began in 2004 as a four-car meet, quickly grew. Once the event got the attention of Chrysler, thanks to West Coast PR Manager, Scott Brown, attendance more than doubled. From 2006 to 2007 numbers rose from close to 100 cars to more than 300 cars. Attendance continued to increase exponentially from each year to the next, with last year’s numbers topping 600 and this year’s expected 1, 000 registrations.


Members of Chrysler’s design, engineering, public relations, and brand management teams all make appearances at Spring Fest, and even CEOs like Ralph Gilles himself are planned to be present, intermingling with attendees, answering questions, talking shop, and taking in the LX/LC culture. Vendors catering to the LX/LC product line come out in droves, the Doubletree Hotel Irvine-Spectrum is sold out, and although the official event is on a Saturday, festivities begin Thursday evening and don’t wrap until Sunday afternoon.


Video footage from last year’s Spring Fest can be viewed below:


“In my wildest dreams, I never expected it to become as big as it has, ” John said. “We’d never have been able to put on an event of this magnitude without the support of Chrysler, but it really all comes down to the passion of the people who own and love these cars.”



This passion is evidenced by the fact that, LX/LC owners and enthusiasts come from far and wide. Most drive, often times in groups of a dozen or more cars. A caravan of Chrysler products traversing the highways of the United States is quite a sight, nothing ever made our interstate system look sooo good!



Final destination? Southern California, The El Toro Marine Air Base at the Orange County Great Park in Irvine, to be exact. Early on, the event was held at the Chrysler’s West Coast Business Center, but attendance quickly outgrew the lot accommodations and eventually even the overflow lot didn’t offer the necessary space.


The Doubletree Hotel turns into the central hub for all Spring Fest activities and the parking lot could be mistaken for the event itself.



The host club, So-Cal LX http://socallx.com/, coordinates with the hotel and other local venues to pull out all of the stops, hosting a meet and greet Thursday evening, a kick-off party on Friday evening, providing detailing services from OC Auto Detail all day Friday and Saturday morning, and a post-Spring Fest dinner on Saturday night.



With the introduction of the All-New 2011 Dodge Charger, and 2011 Chrysler 300, this year’s Spring Fest is sure to offer up some exciting eye candy. Wheels are already spinning on the forums about new and exciting ways to individualize the newest incarnations of these nameplates and enhance performance. LX, LD, tom?to, to-mah-to, we here at Dodge can’t wait for Spring Fest 6.


    Posted January 17, 2011 at 12:37 am | Permalink

    That is a nice article about how passionate the loyal mopar enthusiasts are. It will be interesting to see what the 2011 SRT8 Charger will look like. Maybe we will know before the 2012s are hitting the show rooms from the other manufacturers.

  • Posted January 17, 2011 at 1:41 am | Permalink

    Registered and ready roll. March will be upon us soon.

  • SilverMaggie
    Posted January 17, 2011 at 2:12 am | Permalink

    Great article. This will be my 4th Springfest, they get better every year!

  • Westcoast R/T
    Posted January 17, 2011 at 2:22 am | Permalink

    This will be my 6th trip to SF6 in Irvine. I am so excited to see the 2011 Challenger,Charger and 300 but i am really looking forward to seeing all the friends i have made over the years at this event.Is it March yet ?

  • ChargerGirl
    Posted January 17, 2011 at 2:34 am | Permalink

    This will be my fifth SF since I started going in 2006. I missed last year, but this year I’m making up for it by bringing my mother AND my daughter with me to share in the festivities.

    Of course I’ve been excited about this since I started budgeting for it after last year’s. Are we there yet?? 🙂

  • Tmagnum
    Posted January 17, 2011 at 9:23 am | Permalink

    Attendance & registration is growing daily, don’t miss out on being a part of the largest annual gathering for these cars, it is imperitave that you register at http://www.socallx.com as the event is FREE but you must register to gain admitance, non-registered people who show up the day of the event will unfortunately be turned away. The need for pre-registration is to let the food caterer know how much food to prepare for and for us layout parking so you ateendees can enjoy the events scheduled for the day. And there will be vendors on hand for all those mods you have planned. Spread the word and register soon!

  • fatchance
    Posted January 17, 2011 at 9:46 am | Permalink

    What a great article….this is truly where you get to see it all, from stock to over the top. If your passionate about about your LX/LC/LD vehicle you need to be here…Thanks for the support, John Fortuno

  • Arizona Steve
    Posted January 18, 2011 at 12:54 am | Permalink

    I’ll be back again this year with a new ride! Thanks to Heather and Scott, I got a look at the new Challenger SRT8 392 Inaugural Edition in Tucson and bought one for myself! So, we’ll see you in Irvine.

  • 70TA-09RT
    Posted January 18, 2011 at 8:34 am | Permalink

    I’m registered and going to be on the property driving in from the North Coast of Ohio I can’t wait to be part of this awesome event…

  • Posted January 18, 2011 at 5:02 pm | Permalink

    If only I were in country. Maybe next year.

  • SWEEET!!
    Posted January 18, 2011 at 9:46 pm | Permalink

    The most fun you can have in one weekend!! I was at the first and second ones with my 06 SilverSteel RT Charger and now this year will be the fourth year for my 08 Charger SuperBee. I am registered and my room at the Doubletree is booked!!! Can’t wait to see old friends and just “talk cars” with people who don’t think I’m a little crazy because I’m obsessed with my Bee!!!

  • Rab
    Posted January 19, 2011 at 7:26 pm | Permalink

    I’m heading down for my first SF, all the way from Brampton, Ontario Canada.
    First thing on the agenda..check out John/fatchance’s new 2011 300.
    Thanks for posting this redletter.
    SoCalLX.com and Dodge ROCK!!!

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