New Heritage-Inspired Paint Colors For 2017 Dodge Models

Does power have a color? It does now. Based on demand from the brand’s most loyal drivers and followers, Dodge is debuting heritage-inspired paint color names and hues for 2017. The new color names are taken directly from the brand’s colorful muscle-car era, and carry the Dodge brand’s rich heritage and legacy forward into the powerful 2017 lineup. 
 

The Colors of Power 

After historic success of exterior color names like the Top Banana, HEMI® Orange and Panther Pink, the brand is building on nearly half a century of exciting, fan-favorite naming conventions to…

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New Heritage-Inspired Paint Colors For 2017 Dodge Models

When Color Names Were Plum Crazy – A Look Back at High Impact Colors


 

There’s a theory out there that the variety of car colors offered at any given time is a direct reflection on how well the economy is doing at that time. If the economy is slow, the available color palette for that model year would be mainly black, gray, silver and white. While pocketbooks are stretched, customers want to retain retail value, opting for “safer” colors. The opposite also holds true when the economy is booming, colors get more outlandish and vibrant. Well, if the theory is correct, 1969 must have been…

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When Color Names Were Plum Crazy – A Look Back at High Impact Colors

From Elephant to Hellcat: The evolution of the HEMI® engine range from 426 to 707

Few badges inspire as much lore as “HEMI®” V8. From its days stuffed inside a Dodge Coronet cruising Main Street in the glory days of the muscle car, the HEMI engine has thrilled generations with its power, torque and signature orange paint. But even though a HEMI engine of some form has been in production since the early ‘50s, its popularity didn’t really take off until 1964, when the 426 was unveiled. 
 

1968 426 HEMI V8 Cutaway 

The 426 HEMI V8 was not borne from the boulevard, it was a product of the…

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From Elephant to Hellcat: The evolution of the HEMI® engine range from 426 to 707