4/26 = 426: Happy HEMI® Day!

 

The 426 HEMI® V8 has a reputation for dominance enjoyed by few engines, and the legend continues to grow. Here’s a brief timeline of this iconic engine’s history. 
 

– Originally designed and created as a “race only” engine in 1964, vehicles powered by the 426 HEMI V8 dominate racetracks and drag strips during its first year of competition. 
 

– Stock Car officials ban the 426 HEMI engine for the 1965 race season as protests from the competition mount declaring the dominant V8 is not a regular production engine in passenger cars. 
 

– Chrysler introduces…

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4/26 = 426: Happy HEMI® Day!

New Heritage-Inspired Paint Colors For 2017 Dodge Models

Does power have a color? It does now. Based on demand from the brand’s most loyal drivers and followers, Dodge is debuting heritage-inspired paint color names and hues for 2017. The new color names are taken directly from the brand’s colorful muscle-car era, and carry the Dodge brand’s rich heritage and legacy forward into the powerful 2017 lineup. 
 

The Colors of Power 

After historic success of exterior color names like the Top Banana, HEMI® Orange and Panther Pink, the brand is…

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New Heritage-Inspired Paint Colors For 2017 Dodge Models

When Color Names Were Plum Crazy – A Look Back at High Impact Colors


 

There’s a theory out there that the variety of car colors offered at any given time is a direct reflection on how well the economy is doing at that time. If the economy is slow, the available color palette for that model year would be mainly black, gray, silver and white. While pocketbooks are stretched, customers want to retain retail value, opting for “safer” colors. The opposite also holds true when the economy is booming, Read More

When Color Names Were Plum Crazy – A Look Back at High Impact Colors