50 Years of Charger: Part 1 of 5 | The 1968 Dodge Charger

For the past 50 years, since the first Dodge Charger took to the streets in 1966, Americans have enjoyed an obsession with power, performance and style. The 1966 model was the brand’s first purpose-built muscle car, and left the competition in the dust with an enormous, optional 426 HEMI® V8 engine that pumped out 425 horsepower at 5,000 rpm and 490 pound-feet of torque at 4,000 rpm. The ’66 Dodge Charger was a flat-out menace on the asphalt, and a game-changer in a hyper-competitive segment and era. 
 

1968 Dodge Charger 

With the foundation…

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50 Years of Charger: Part 1 of 5 | The 1968 Dodge Charger

When Color Names Were Plum Crazy – A Look Back at High Impact Colors


 

There’s a theory out there that the variety of car colors offered at any given time is a direct reflection on how well the economy is doing at that time. If the economy is slow, the available color palette for that model year would be mainly black, gray, silver and white. While pocketbooks are stretched, customers want to retain retail value, opting for “safer” colors. The opposite also holds true when the economy is booming, colors get more outlandish and vibrant. Well, if the theory is correct, 1969 must have been…

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When Color Names Were Plum Crazy – A Look Back at High Impact Colors

From Elephant to Hellcat: The evolution of the HEMI® engine range from 426 to 707

Few badges inspire as much lore as “HEMI®” V8. From its days stuffed inside a Dodge Coronet cruising Main Street in the glory days of the muscle car, the HEMI engine has thrilled generations with its power, torque and signature orange paint. But even though a HEMI engine of some form has been in production since the early ‘50s, its popularity didn’t really take off until 1964, when the 426 was unveiled. 
 

1968 426 HEMI V8 Cutaway 

The 426 HEMI V8 was not borne from the boulevard, it was a product of the…

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From Elephant to Hellcat: The evolution of the HEMI® engine range from 426 to 707