What’s Your Favorite New Dodge Spot?

It’s a tough pick, we know. We all have our own favorites among the new crop of Dodge commercials, which began rolling out in December and are continuing up to the Super Bowl. But now we want to know which one of the new ads YOU like best. You can watch them all after the jump, then vote for your favorite spot in the poll over to the right! (And please don’t be biased for the one that we put at the top — we’re just kind of partial to that one.)

Dodge Grand Caravan/Charger/Journey: “Family”

Dodge Journey: “Call Them” (Highway Safety)

Dodge Grand Caravan: “JD Power II”

Dodge Charger: “MDS” (aka “Semi-Hemi”)

Dodge Charger: “Craft Man Ship”

Dodge Charger: “Mayans”

Dodge Charger: “Man Bag”


  • HEMIhead
    Posted January 29, 2010 at 6:06 pm | Permalink

    Include a HEMI roaring, tire smoking, action scene to those commercials. The car should take off at the end of the commercial, not just a picture. Lets get that adrenaline pumping.
    My choice is “Crafts Man Ship”. It describes the car like a gear head would.

  • Dan
    Posted January 29, 2010 at 6:06 pm | Permalink

    I dont like any of these monotone commercials. They do not have the pop needed to keep anyone listening. Plus ==== Big problem here — where is the Challenger?

  • Tazallen
    Posted January 29, 2010 at 6:32 pm | Permalink

    Hello all!!!

    All the ads I have seen on local tv around here (Richmond,va) is the Caravan ads (they are ok)… I like the man bag ad I just wish the local dealers around here would use them!!!!!

    Also, Dan is right what about where is the Challenger??? It is unbelievable how many people do not know about the new Challenger…..

    The ads are a step in the right direction…..


  • jp joans
    Posted January 29, 2010 at 6:37 pm | Permalink

    none, history repeats itself. do some retro type commercials. get a grip….
    i have 56 years with chrysler…

  • Posted January 29, 2010 at 6:38 pm | Permalink

    Need some explosion at the end, I was waiting for something to happen and the end of the commercial and then it just ended 🙁 Bring the ROAR!

  • Flames T.
    Posted January 29, 2010 at 7:08 pm | Permalink

    I gotta say all the charger ads are great, but I think my favorite is the mayans.

  • Algernon
    Posted January 29, 2010 at 7:26 pm | Permalink

    These are all great. Nice campaign. How many car companies use humor in their ads? The Charger ads are great, but it’s easy to make that car macho — I’ve got to give props for pure ballsiness for an ad that tries (and succeeds!) to make a minivan manly! Nice!

  • King Ram
    Posted January 29, 2010 at 8:17 pm | Permalink

    I hate to say this, but I agree with some of the earlier comments…TOO STATIC…MONOTONE VOICE OVER IS, WELL, MONOTONOUS, MONOCHROMATIC, LACKS EXCITEMENT…I just don’t like them…PERIOD! ACTION SPEAKS LOUDER THAN WORDS!

  • jre
    Posted January 29, 2010 at 9:11 pm | Permalink

    How hard would it be to do a challenger ad like this. Or even a viper one? Obviously be more selective with the placement of these ads as the charger and caravan are more mainsteam high volume sellers, but how much would it have cost to get a shot of the challenger on that rooftop?

  • Dexterfan
    Posted January 29, 2010 at 11:27 pm | Permalink

    Mark, King Ram, etc. — this isn’t the movies! It’s a car ad! I think it’s brilliant. Michael C. Hall is a brilliant actor and his tone is hilarious. GREAT COMMERCIALS!!! The ADD crowd who needs explosions every 20 seconds might not “get it,” but those of us who can appreciate things like humor and sarcasm love it! Way to go Dodge and AWESOME WORK DEXTER!

  • Posted January 30, 2010 at 1:16 am | Permalink

    Could you find a more uninspiring unenthusiastic announcer? It sounds like he is nervous, like this is his first voice-over.

    The script is fine, but it just sounds like you pulled a homeless man off the street and had him read it – like he was the best you could afford. Not very good confidence builder. We want to know that Chrysler is doing fine and is confident in its products and future!!

    Get someone with a more upbeat and cheerful voice, and can the meth addict homeless depressing creepy guy. Give us someone like Jill, the Mercury girl. I could listen to her all day.

    Posted January 30, 2010 at 1:30 am | Permalink

    This is a love it or hate it commercial. All I can say is that it grabs your attention and gets you to listen, so it works. Good job, Dodge!

  • Dexterfan
    Posted January 30, 2010 at 8:33 am | Permalink

    You guys don’t get it — this isn’t some announcer off the street. It’s Michael C. Hall, the actor who plays Dexter, the most brilliant show on TV. If you’ve never seen the show, you won’t get it. Simple as that. If you’ve seen the show and know the actor doing the voice, it’s brilliant.

    • Posted May 27, 2012 at 1:27 am | Permalink

      Will,The problem with the Monza, as my mecnhaic noted, was “too much motor, not enough car”. I think that the race-spec 327 twisted that little unibody enough, Panhard rod and posi or no, to set the ass-end to swinging.It had the same problem getting races you mentioned. The windows were tinted enough to keep the stripped racecar interior from being immediately obvious, but the lumpy cam made the radio antenna (left on for camouflage) sway like a buggy whip quite noticeably at idle and you can’t hide the clatter of solid lifters.You couldn’t get a street race with a serious competitor in your weight class, but there was always some kid with an IROC or Five-Oh LX who was sure he couldn’t get beaten by a girl, and that kept Saturday nights in the lonely office parks fun and profitable. 😀

  • PaViper
    Posted January 30, 2010 at 8:43 am | Permalink

    They are Ok, but I think car companies need to create some excitement, one I have never seen on TV was the one with Chris Classic doing his version of Hair of the Dog…now that was a good Dodge Commercial

    Posted January 31, 2010 at 12:42 am | Permalink

    Will there ever be a Challenger commercial? It would be cool to see Plum Crazy, Detonator Yellow, TorRed Mopar optioned cars in a commercial. People will come to the dealerships to see them and they may buy something else there. Good PR being wasted. By the way, are you ever going to make 2010 brochures for your cars or at least downloadable ones from your Dodge.com website? I remember someone from RLD informing us that they would be out be January 15th at the latest, hummm does that mean July 15th?

  • 440
    Posted January 31, 2010 at 3:32 am | Permalink

    I love the commercial !!!

    Posted January 31, 2010 at 12:19 pm | Permalink

    Where are the ads for the Challenger? Our club was asked to do a ad last year then the plug was pulled two days before the shoot date.

  • KI4RXM
    Posted February 1, 2010 at 11:19 am | Permalink

    Apparently some people know the actor doing the voice, and the show he is on.. but from reading the comments here, most DO NOT. If you’re paying money for a voice, pick one that won’t make me switch the channel if I hear it. Imagine this coming on, on the radio.. yeah, right! Byebye to that channel..

    And I agree, get some action in the commercial, and some variety in both model and color. How about a Detonator Challenger SRT?!

  • moparman
    Posted February 1, 2010 at 1:47 pm | Permalink

    I think I like the one previous to these best. The one that showed chrysler vehicles from the ’30s up to now (and had a real charger in it).

    I also agree with the other posters here, where is the challenger? The challenger is way more of a “craft man ship” car than that four door sedan will ever be. Plus, there hasn’t been a single challenger ad on tv since it began production (at least not where I live or from what I can find online (and I’m pretty good at finding things online!)).

    Perhaps that would be a public admission of chryslers screw up with the four door car, realising how popular a retro two door really would have been.

    Your sedan is a great sedan, but it will never be what the charger was/is for most people, and the challenger, great as it is, will never be a charger.

  • gil
    Posted February 1, 2010 at 2:28 pm | Permalink

    If Dodge doesnt advertise the CHALLENGER during SUPER BOWL it will be major FAIL on there part. The Challenger is one of the best looking cars on the market right now, nut the people pulling the strings are to stupid to even know it. I am one of the none above votes and yes I own a challenger and am shocked that they arent as PROUD to make them as we are to own them

  • I own your products
    Posted February 1, 2010 at 5:59 pm | Permalink

    Go back to not advertising… that was better.

  • SRT8forever
    Posted February 1, 2010 at 6:38 pm | Permalink

    Moparman = tool
    Blah, blah, blah, negative, negative, negative.
    The Charger is a 4 door WAAAHHH!!! OH THE HUMANITY!!! OH THE HERESY!!!
    Yeah, we get it, you don’t like the Charger, big fricking deal.
    It’s 2010 you tool, not 1972. Get over yourself.

  • john
    Posted February 1, 2010 at 9:33 pm | Permalink

    i don’t care what show he’s the star of. he sounds like an NPR host. i almost fell asleep.

    the best car designs have already been penned. some people realized that and brought back the challenger, and it’s even more beautiful than the original!

    the same goes for car ads. here’s how it’s done. drive the challenger through the desert. go fast, and preferably sideways. let us hear the engine. license a badass rock song from the 70s. and don’t say anything at all.

    if i’m in the market for a minivan, i’ll go read consumer reports. no ad for a minivan will sway me.

    show me a dodge challenger sideways in the desert, and i’ll show up at the nearest dealer the next day, no matter what type of car i’m looking for. if you have something worthwhile on the lot, i’ll check it out while i’m there.

  • Posted February 1, 2010 at 10:24 pm | Permalink

    Calm down SRT8forever, Moparman was giving his opinion, just like you.
    And so what if it’s 2010 not 1972… a four door is still a family sedan. lol

  • moparman
    Posted February 2, 2010 at 12:28 am | Permalink

    “Moparman = tool”


    perhaps…..SRT8forever = troll

    I was 2 in 1972, didn’t know what a charger was until 1979 (a certain tv show).

    I think there was more negativity in your post than there was in mine.

    Have a nice day, if that’s possible for you.

    P.S.: which commercial did YOU like? That was the question, was it not?

  • Mopar4fun
    Posted February 2, 2010 at 7:51 am | Permalink

    Methinks Moparman IS a “tool” per SRT8forever.
    Anyone who comes on a company sponsered website and trashes that company’s offerings (ala Charger) over and over is the real troll.
    Your Charger bashing IS getting redundant. I’m just sayin’…

  • moparman
    Posted February 2, 2010 at 10:42 am | Permalink

    “Anyone who comes on a company sponsered website and trashes that company’s offerings (ala Charger) over and over is the real troll.”

    Gee, I guess I could say that…

    Anyone who comes on a company sponsored website and kisses said companies anus is either a company employee or a just someone with not enough gonads to say they don’t like something.

    But I’m not saying that, am I. I’m not the person making personal attacks here. I gave my opinion to Dodge. You may not like it or agree with it, but it did not attack anyone here.

    What are you people, like 5 years old or something? Dodge actually reads these boards. Though sometimes it doesn’t seem like it, they actually use what they see and hear on these boards to influence decisions about their products. If everyone on here says “oh dodge, your so wonderful, please keep making what your making now!!!”, do you think anything will ever change? I don’t have much control/input when it comes to a large corporation like dodge/chrysler, but at least through this website, someone who works there actually hears what I have to say. The fact that you hear it too and don’t like it, well, that’s not my problem.

    I answered the qustion posed by dodge at the top of this thread. Sorry my answer wasn’t up to everyone’s standards. Funny how some people are allowed to break the rules on these boards whle others are not…..

    Posted February 2, 2010 at 11:54 am | Permalink

    I know for a fact that Dodge does read what we put here. I have talked to people from Dodge that have told me this and bashing each other for what someone has to say gets you nowhere. Dodge has done a lot of great things and they have also done some things that I think are not so great. But with the Challenger they hit a home run for sure I would just like to see the car in some adds real soon and the Super Bowl would be a great place to start.

  • Challenger2010
    Posted February 2, 2010 at 3:32 pm | Permalink

    Best Viper commericial ever.


  • Posted February 2, 2010 at 4:02 pm | Permalink

    WE loved the old Nitro ad where it is jumping the Plymouth Aaclaim and it blows up…

    Best part is it was the same color as my daughters car.. That still makes me laugh!

  • PlumKrz70
    Posted February 2, 2010 at 4:13 pm | Permalink

    As far as the Dodge lineup ad, you have to have the Viper and the Challenger included! I don’t get it. Dodge has got the best performance lineup out there! Advertise the high-impact colors for cried out loud and show them burnin’ rubber. Advertise like the performance car brand you are. Use your heritage in the ads too. I will applaud you for finally advertising the Charger again and using this actor’s voice. It gets your attention.

  • prowler
    Posted February 2, 2010 at 6:14 pm | Permalink

    I think they could have killed it if they would have had all three, Charger, Challenger, and Viper in a simi circle. Performance to the max.

    Posted February 2, 2010 at 6:33 pm | Permalink

    I will second “prowler’s” idea. Charger sales were down 47% compared to last January. Challenger sales were down 39% and Viper sales were down 80%. Dodge needs to be advertising all three of these vehicles. In addition, it is time for some rebates for the Challenger to start moving these vehicles instead of $1,500 market adjustment surcharges. Please fire the marketing people already so you can sell your vehicles. They have bankrupt the company once, lets not let them do it again. The price gouging is sending customers to other car manufacturers. You are the only American manufacturer who’s sales dipped in January, stop being inflexible and sell your vehicles at a reasonable price and offer them in the colors we want!

  • Mike
    Posted February 2, 2010 at 8:58 pm | Permalink

    OMG are you serious? Is this the best your advertising firm can come up with? I will sum it up with one word, BOOOOOOOOOOOORRRRRRRRRRRRRRING.

  • Dan
    Posted February 2, 2010 at 9:34 pm | Permalink

    Dodge needs to advertise the Challenger. You would be surprised how many people ask me if my Challenger is the new comaro. Its amazing how many people dont even know it exist.

  • Posted February 3, 2010 at 1:17 pm | Permalink

    OK, first step, fire everyone in the advertising department because Chrysler is wasting money paying them.

    Now hire some people who know advertising and are in touch with various target markets.

    You guys are really blowing one great opportunity.

  • Mike Douglas
    Posted February 5, 2010 at 12:52 am | Permalink

    At the very least, fire the Charger up at the end of the commercial, just to hear the sweet pipes! At least they are actually advertising the Charger finally!

  • Posted February 5, 2010 at 2:42 pm | Permalink



  • Posted February 5, 2010 at 2:48 pm | Permalink

    I think as the guy is talking and the slow zoom on the car there should be 1 second balls out spinning of the tires outtakes in between.

    It could have a giddy guy going through the gears or a happy family sippin slurpees or soccer team smilin and goofing off.

    These would give good contrast and make the still shots more exciting as you waited for the next high-impact outtake.

  • moparman
    Posted February 7, 2010 at 7:45 pm | Permalink

    Well, once again, dodge has denied us. The superbowl commercial was yet another of these commercials for the current sedan, and not a commercial for the redesign.

    So, dodge, you ever gonna show us what it really looks like?

    If anything, that commecial today should have been for the challenger. The challenger would have been more appropriate for that commercial, like, “I did all this stuff, so I’m gonna drive the car I want, a challenger!”

    Posted February 7, 2010 at 8:51 pm | Permalink

    Hey moparman, I will be honest with you, I thought Dodge was going to air one of these still shots of the Charger so the commercial was better than I thought. I must echo your thoughts by saying that there needs to be a commercial depicted the Challenger in all of the high impact colors to grab the public’s attention. You have to generate some excitement and the superbowl commercial was a somewhat good start, however, you must pick up the pace and get some new vehicles on the market. They should of had the same commercial in the second half with a plum crazy and a detonator yellow Challenger racing down the highway at 100 plus miles an hour or doing burn outs in the office parking lot. I believe the Challenger is the best kept secret in America.

  • moparman
    Posted February 8, 2010 at 4:17 am | Permalink

    I was browsing the net for news, ie my google searches for charger info aka “”dodge charger” -sedan” and so forth, and hit the articel on jalopnik about the superbowl ad. Sorry I have to past some of the responses here for your, and well ok, my own, amusement.

    “Carplanetzøne1 – Cømment. Like. A. Bøss.Sun, 07 Feb 2010 20:44:34 I’d rather be married then be forced to drive a Charger.”

    “LinetteBabalonSun, 07 Feb 2010 19:57:22 This was a great opportunity to show the new Charger and they missed it.”

    “Corvette_ThunderSun, 07 Feb 2010 20:00:29 If this is the best they’ve got this commercial might be Dodge’s last stand too.”

    “mdenschSun, 07 Feb 2010 20:26:46 That ad would work much better if it were for the Challenger.”

    “MovadoSun, 07 Feb 2010 20:57:35 If this is man’s last stand, can I please read Jane Austin and chew broken glass.. I’d rather… Please?!”

    “RäcinG73™Sun, 07 Feb 2010 21:18:15 I liked what they did… and then when I realized it was the Charger I thought, “That’s nowhere near as cool as the Challenger.” And as we all know the Challenger could still use some work. Guess they’re still trying to market the man’s compromise-mobile – the Charger with 4 doors. Despite the message of the commercial.”

    “Peugeot 504 – the Car for NigeriaSun, 07 Feb 2010 21:53:30 @RamblinReck89: That was my thought too. I didn’t know anything about the ad in advance and as soon as they said “I’ll drive the car I want to drive” I had a momentary feeling of excitement that was immediately killed by the appearance of the Charger.”

    “brustSun, 07 Feb 2010 22:30:59 Wouldn’t it be great if it was actually a desirable car (Challenger)? And wouldn’t it be greater if companies (society?) would stop assuming that all men are pussies in the face of any woman? Wouldn’t it be great if Keystone light was still doing commercials (Swedish Bikini Team)?”

    “maximum_sargeMon, 08 Feb 2010 00:23:46 If there was ever a movie that begged for ‘ending 1’, ‘ending 2’, and ‘ending 3’; this was it.

    Momma always said, if you don’t have anything nice to say, don’t say anything at all.

    With that in mind, I never saw the Charger coming. ”

    “w1llkMon, 08 Feb 2010 01:25:19 Okay, I was one of several people in a room who thought this commercial was cool on a level way beyond a Dodge Charger. When it revealed its true nature, we wondered, “Why not Camaro?, Why not RS4?, Why not something that doesn’t suck?””

    It’s nice to know I am not the only one who feels this way.

  • HEMIhead
    Posted February 8, 2010 at 7:46 am | Permalink

    IF any guy lives like the one on that commercial, than he probable needs the Charger to drive
    himself off a clift. The ending is cool, the beginning? “So you got a Charger because your wife drives you nuts and your too much of an introvert to stand up for yourself!” Please don’t de-value the Charger any more. It could be Dodge’s last stand.

  • PlumKrz70
    Posted February 8, 2010 at 4:14 pm | Permalink

    You know I was glad to actually see a Dodge commercial during the Super Bowl. They’re not perfect but at least they got noticed. I’m beginning to like the new balck flag with the red stripes. I still think Dodge needs to film a new commerical with our comments in mind. After all, we are the guys and gals that buy their products.

  • Draph
    Posted February 9, 2010 at 7:45 pm | Permalink

    The Charger isn’t a man’s car until they offer it with a manual transmission. I don’t understand why they won’t offer the sedan with an MT when you can get an MT in a Challenger. There are people out there who need 4 doors who still prefer to row their own. C’mon Dodge! The demise of the Pontiac G8 GXP 6MT left a void in the market. I challenge you to fill it.

  • trqlvr
    Posted March 1, 2010 at 8:57 am | Permalink

    I agree with most of the posters here in saying that the Chrysler/Dodge/Jeep ads of late are NOT inspiring! I don’t care for the monotone voice-overs of Dexter (or whoever you guys say this is)! The only good ad I’ve seen in the last few months is the one that shows a business man getting into an Airflow, then progressing through time in a ’50s Dodge pickup, a wing car, a ’68-’69 Charger, etc and finally pulling into the driveway in a Chrysler 300! That was a pretty cool ad but I only saw it on TV one time! You’re ads, for the most part, are boring. I saw the Super Bowl ad and by the time they showed anything more than bored, sleepy-looking men, I had gotten up and gone to the kitchen! Your ad agency needs to remember that people don’t watch TV to see the commercials. If your TV ad doesn’t catch their attention right away with something exciting, they’re probably on their way to the kitchen or bathroom until their program comes back on!

    Posted March 1, 2010 at 9:21 am | Permalink

    I will second what trqlvr said. Two quick shots of boring faces would have been enough. Lets see the car in action. People want to see the car not some ugly boring faces. You should really be advertising the Challenger because it is the only car that you make that looks good. Once you get people in the showroom then they will buy what they really need or what they really can afford. Dodge is supposed to be the performance division of Chrysler so lets see it on TV! In fact, lets see some commercials. I did not see any Dodge commercials the entire weekend I watched TV. How can you sell cars if you don’t advertise? We want Challenger commercials…it is time for them since they are starting to pile up at the dealers anyway.

  • Laura
    Posted August 9, 2010 at 10:57 pm | Permalink

    Wow! I think the advertisement with the guy’s monotone voice…is SO AWESOME. We tivo’d it and played it a few times. For those of you who didn’t follow the Dexter series, you’re just missing the impact of this commercial! We heard the voice and everything in the room stopped! We were sucked to the TV…just for the voice. Dexter was a kick ass series and I can’t wait for it to come back after Michael Hall’s battle with cancer. This character is so strong and passionate under a cover of easy going, unasssuming. The series is exciting and keep us wating all week. Maybe Chrysler is trying to pick up on some of the series’ intensity and allure! =)

  • Cynthia
    Posted September 29, 2011 at 10:20 am | Permalink

    I love the radio commercial with the revving engine for the Charger where Michael tells you the roll up the window and turn up the radio! Where is that?! That was a great radio ad cause I always turn it up to listen.

  • Posted May 26, 2012 at 11:02 pm | Permalink

    mphThat 1/4 mile time is within skiitrng distance of some minivans and cute utes. It has a lot of stuff working against it, bias ply tires, meh clutches, suspension made of twizlers and pretzels, so the engine is nowhere near its potential. Plus it is sucking up gas at about the same rate as if you just poured it in with a coffee can. It comes down to schools of thought, really, same as with guns. There are folks that pick up an older 1911 or an AR, never touch a thing and have it serviced by the manufacture and have a great time shooting it. Or the ones that immediately start swapping parts out to make it fit them better. What really matters though is that they are being used for the intended purpose. This does make an interesting comparison though, as it implies that the ijits that load a billion useless accessories onto their weapons are the “ricers” of the firearm world.

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