From High Impact Paint to Heritage Hues

Back in 1969, Dodge Division and Chrysler started a revolution—a revolution in color. To this day, the auto industry has never been the same.


Dodge was already offering some of the most muscular cars of the muscle car era—awesome machines including the Hemi Charger and the Super Bee. Company designers decided to rev up the cars’ visuals to match, creating a far-out assortment of exterior paint colors. The flamboyant hues were given equally wild names, including Panther Pink, Sublime, Plum Crazy, Go Mango, Citron Yella, and Top Banana.


Known as High Impact Paint or H.I.P. (hip—get it?) these special colors generated a big buzz in the showrooms and launched an industry trend. The color palettes used by all the automakers were opened up, giving paint designers more creative freedom. Today’s brighter, bolder choices in exterior colors were directly influenced by Dodge’s High Impact Paint back in 1969.


And if you think this first batch of H.I.P. colors was wild, here are a few more tones they brewed up in the lab: Catchme Copper, Statutory Grape, Gang Green, Hi-Ho Silver, and Unforeseeable Fuchsia. However, these paints were considered too extreme even for the High Impact program, and they were never used in production.


At Dodge, the beat goes on today in exterior colors. Updated versions of the H.I.P. hues are still periodically offered from year to year, both as standard and for special, limited-edition vehicles. The main difference now is the paints employ advanced multistage color-coat/clear-coat technology. With only minimal maintenance, colors stay bright and lustrous and hold their shine for the life of the vehicle.


And there are more colors offered all the time. Two very special colors available on the 2013 Dodge Challenger are the original Plum Crazy and HEMI® Orange. Now known as Heritage Hues, the colors are just as outrageous and exciting as they were back in the day. For more info, see your local Dodge dealer or visit


Top Banana

Plum Crazy


Go Mango

Light Green Metallic


HEMI Orange

Furious Fuchsia

Blue By You



  • Steve Browne
    Posted August 21, 2013 at 10:15 am | Permalink

    I like the charcoal deep grey I seen the other day!

  • Jacques Krouse
    Posted August 21, 2013 at 10:44 am | Permalink

    Just to point out…
    the one you labeled as ‘Furious Fuchsia’… That’s actually “Panther pink”

    “Furious Fuchsia” is in between “Plum Crazy” & “Panther pink”

    • ChalonR
      Posted August 21, 2013 at 12:55 pm | Permalink

      You know, I’m pretty sure that Dodge knows what their paints are called. Maybe you should READ more of what is on this page.

        Posted August 21, 2013 at 5:09 pm | Permalink

        Sorry Jacques is right that would be “Panther Pink” they also have “Hemi Orange” and “GoMango” switched.
        Never heard of “Blue By You” but that is a great name and would make a great 2015 Color on the Challenger.

      • Jacques Krouse
        Posted August 22, 2013 at 1:53 am | Permalink

        Evidently, whoever composed this page doesn’t know!
        I’m all for the H.I.P. colours… I love mine!

    Posted August 22, 2013 at 10:27 pm | Permalink

    Okay, I finally see Petty blue in the lineup. Good deal! By the way, are we ever going to see Sublime (that Gekko green you used on the Jeeps would do fine). I would buy an SRT8 today if it had a 426 HEMI with a shaker hood stock from the factory in sublime green. The way things are going it looks like I will have to keep my plum crazy 2010 Challenger forever. Oh well, maybe someone at Dodge will listen some day.

    • Clinton H Davis
      Posted September 7, 2013 at 1:19 am | Permalink

      “Oh well, maybe someone at Dodge will listen some day.”
      I’ve about given up on that. But I will keep posting as often as I can concerning what a charger or dart really looks like and why we haven’t seen sublime (or sassy grass…) on a challenger yet.
      By the way, I used to be “moparman”, but one day not long ago tried to post on here and could only do so via facebook. Not sure what happened, guess they got tired of me…..but I’m still here, and never going away!

  • Mopar392
    Posted August 28, 2013 at 2:01 pm | Permalink

    Blue By You or Citron Yella would be in my next Challenger if they were available..

  • dpritch
    Posted September 17, 2013 at 11:06 pm | Permalink

    We’re going to get a wrap for our Dodge Grand Caravan in Go Mango or Plum Crazy. Undecided as yet. Our daughter will probably be final arbiter.

  • VERN
    Posted October 9, 2013 at 12:07 pm | Permalink


  • Cuda340
    Posted November 23, 2013 at 11:46 am | Permalink

    I really like how they brought the high impact colors back and actually improved them. I get many compliments about my Hemi-orange Challenger SRT.

  • chewie402
    Posted January 12, 2015 at 5:22 am | Permalink

    I’m on my second High Impact Mopar (formerly had a Top Banana Charger, just bought a Sublime Challenger). In a sea of silver, gray, white, and black…it’s nice to stand out from the crowd!

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