Watch the New Ad “Coming Home”

In case you missed it during the bowl games this weekend, Chrysler debuted a new TV ad that showcases the enduring history of the entire brand, starting with a 1930’s Chrysler Airflow and also featuring Dodge, Ram, and Jeep. “This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together, ” said Olivier Francois, Head of Marketing, Chrysler Group LLC. “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.” Have a watch and let us know what you think!


  • trqlvr
    Posted January 4, 2010 at 10:00 am | Permalink

    I really like the ad. One of the best I’ve seen lately for Chrysler vehicles. Of course, after suffering through the embarassing “My Name is Ram and My Tank is Full” adds, everything I see now seems to be a step up! The only question I have is the timing. The add seems to be a “Happy Holidays” ad that came out AFTER the holidays were over!

  • Tazallen
    Posted January 4, 2010 at 6:42 pm | Permalink

    Hello All!!!!!!!!!!!

    That was a helluva good ad !!!!!!!!!!!!! Keep placing the ad on other TV stations/networks… Chrysler has built and does build to this day some great cars and trucks… GO OUT AND PUSH THEM, WITH ADS LIKE THAT!!!!

    I hope it was not to little to late………………..


  • HEMIhead
    Posted January 4, 2010 at 6:48 pm | Permalink

    Nice commercial. Nice to see you are getting back to the elements of Chrysler.
    This is the type of ad you need to “win you over” remember that one?
    Keep up the good work, and here’s to a great 2010.
    Nice to see the Chrysler Pentastar back in the commercials also.

  • TimeForChange
    Posted January 4, 2010 at 8:16 pm | Permalink

    I think this ad prooves the point that we need to look back at our successes and rehash them a little to meet the current safety standards, etc. The Challenger is an excellent example, however, the color selection has been limited and over $50,000 including tax, title, license, etc. for one is way out of line. Dodge will never be a Cadillac or Lexas line so lets not price them as such. The trucks sell because you can get $10,000 cash back, but you get zip on the Challenger. They have been out for three years so you should be able to make them cheaper by now so stop raising the price of them. I don’t want to dwell on the negative points so if you can reshape the Charger to look like the 1968 in the ad then you will sell a boat load of them. By the way, don’t skimp on the high impact colors. We should see brightly colored Mopars at all of the dealerships. Why can’t the youth market have high impact colors…Da? They love bright colors. I know this sounds sacrilegus to the die hard mopar fans, but why can’t Calibers, Avengers and cars that the youth can afford by painted in the high impact colors. I apologize for thinking outside of the box and trying something new. Dusters and Demons were painted high impact colors in the 70s, but that is ancient history and the Duster was a big seller. You don’t have to agree with me, just think about it.

  • Jenny
    Posted January 4, 2010 at 8:51 pm | Permalink

    Love the commercial. I’d like to know who sings this song!

  • Flames T.
    Posted January 5, 2010 at 10:47 am | Permalink

    Awesome commercial. This is the kind of commercial that Chrysler needs to let everyone know all is well in Moparland….to TimeForChange: the Challenger can be had with a Ralleye Pkg , nicely equipped for about $25,000, so you might want to actually see a dealer!! additionally the Caliber was available in (detonator) solar yellow, and the Avenger in( Go-Mango) sunburst orange and Modern Blue ( B5 blue) and Tor-Red, so you might want to do a little research . Mopar Rules !

  • TimeForChange
    Posted January 5, 2010 at 11:49 am | Permalink

    Flames, T

    As I had mentioned before, bright colors (high impact). Every car is offered in red so it gets old. Metallic orange is NOT a bright color, it is just a brighter shade of copper in my opinion. As for the Detonator Yellow, it is on the verge of school bus yellow. It may look good on a Challenger because a Challenger has the lines and styling to look good in any color and any shade of yellow looks better than Titanium (funky shade of brown). The Top Bananna is a much better choice. At any rate, yes you could consider those colors brighter than nomal and I stand to be corrected, however, they are missing the flat black racing stripes that made the 70s cars look sporty. In fact, that is why the Rumble Bee truck in Detonator Yellow looked so good (the black stripes on the back and hood). There isn’t much that you can do with a Caliper anyhow because even in the commercial they noted that it wasn’t cute. Don’t get me wrong, I love Mopars, however, the design (styling) department isn’t what it used to be.

  • bill
    Posted January 5, 2010 at 11:58 am | Permalink

    Oliver: It defines my fathers emotional experience with the automobile but not mine. World War II is a cool “movie” to baby-boomers but not real, there’s no real emotional tie, it’s not a reason for me to identify with a new Chrysler. Discovering what people loved about the 69 charger or a wwii jeep is where I’d start looking for what was the real Chrysler brand. I don’t believe “taking me home” is what peopled loved about Chrysler.

  • RLD
    Posted January 5, 2010 at 12:07 pm | Permalink

    Wow, great to see all your feedback here, guys! We really appreciate your opinions. Thanks for leaving so many comments… We like the ad, too!

  • TimeForChange
    Posted January 5, 2010 at 12:49 pm | Permalink

    Speaking of ads and marketing, are there ever going to be brochures made of the 2010 cars? I went to the dealer and they didn’t have any and I noticed that your website only has the download for 2010 trucks 2010. Maybe brochures don’t make a difference anymore, however, my kids love to look at them and when you have them sitting around the house you just keep picking them up until you go down to the dealership and buy the vehicle in the brochure. By the way, I like this ad, it brings it all together and maybe you should do a similar one with a yellow or plum crazy Challenger pulling up in the driveway.

  • Posted January 5, 2010 at 6:42 pm | Permalink

    I think a great ad would be the one from the 1971 challenger where the sherriff pulls over the challenger and is comparing it to a race car! “Them stripes there boy watcha call those” “racing stripes “if you can handle the way people react to your new 2010 dodge challenger you could be dodge material” The old ads were so amazing and to recreate those with the new challenger would be great! I havent even see 1 commercial for a new challenger on TV.

  • moparman
    Posted January 6, 2010 at 12:50 am | Permalink

    “I havent even see 1 commercial for a new challenger on TV.”

    I’ve got a theory on that. I think it’s the same reason you don’t see ’69 chargers in commercails with the current car tehy are selling. They don’t want their “charger” sales to drop, because they will if more people see the alternative, a cool retro car.

    Oh, and, I liked the commercial too, cause it has a real charger in it.

    (was it just me, or was that guy a Kowalski look-a-like?)

  • T/A
    Posted January 6, 2010 at 12:59 am | Permalink

    moparman you are dead on. That ’68 Charger is a timeless piece with classic lines that will always be one of the best styled vehicles in history and you could make that today and it would sell. The long sleek body lines are great compared to the big boxy 4 door they now call a Charger. Although, as 4 door sedans go, it is still the best looking thing out there.

    Posted January 6, 2010 at 5:44 pm | Permalink

    That is a great ad and to RLD those are both great classic ads and I must say Dodge has had some great ads over the years but for me this is by far my favorite ad the song used just makes you want to go buy a Dodge.
    and who can forget this one this is also one of my all time favorites.

  • T/A
    Posted January 7, 2010 at 6:33 pm | Permalink

    Hey RLD,

    Why don’t you remake the same commercial with the new Challenger (Classic R/T in plum crazy)? In fact, the police car could be a new Charger. All the cars in the parking lot could be brand new Chrysler, Dodge, and Jeep products so you could show them off as well.

  • Flames T.
    Posted January 8, 2010 at 12:16 pm | Permalink

    RLD, I agree with T/A. Thats a great idea !!!!

  • moparman
    Posted January 10, 2010 at 4:35 am | Permalink

    “Hey RLD,

    Why don’t you remake the same commercial with the new Challenger (Classic R/T in plum crazy)? In fact, the police car could be a new Charger.”

    Because that would paint the car they’re selling as a charger as the bad guy…..oh wait………you may be on to something.

    Nahh, they won’t put anything retro on the same commercial as the four door sedan, at least not until the next version comes out with a few retro lines on it, or maybe the next next version that might actually BE retro, maybe, if they survive, and I don’t die from stress related heart problems from checking for info every day, I might even buy one…of the next next ones.

  • 440
    Posted January 10, 2010 at 4:07 pm | Permalink

    MOPAR !!! Love the Charger and love the 1960 Chrysler 300 F !!! My Uncle has one and those cars haul !!! 4200 lbs of Tire squealing,push you back in the seat Big Block 413 duel 4 bbl carb monsters !!! 2nd gear chirping,tire smoke filled Mopar !! Until the 90’s he drove it regularly and many 5.0/4.6 Mustangs,Corvette’s ,Porsche 911’s,SS 396 Chevelles even 383 Mopars lost to this beast !!!

    It’s great to see Fiat/Chrysler recognising Mopars past wonders and great reliable/powerful vehicles….Lets hope they can continue building great cars/trucks for many years and become a sales leader !!! Now if they would play this add more,obviously change the happy holidays ..but play it on T.V !!!!!

  • RLD
    Posted January 12, 2010 at 6:21 pm | Permalink

    T/A: That’s a cool idea. Thanks for the feedback!

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