Dodge Rock ‘n’ Roll Half Marathon Finishes Swimmingly

The Dodge caravan of President and CEO, Ralph Gilles, 30 running team members, and 14 brand vehicles was not the only group to journey to the Atlantic coast for some Rock ‘n’ Roll Half Marathon fun. Red Letter Dodge was also on hand in Virginia Beach, Va. to bring Dodge fans an exclusive look inside the weekend’s events.


The weekend kicked off on Friday, September 3, with the Rock ‘n’ Roll Half Marathon Health & Fitness Expo. We squatted in the Dodge booth display and interacted with the hundreds of folks who came through after picking up their race registration packets. Dodge showed off the brand-new 2011 Durango inside the booth in addition to a 2010 Challenger R/T – both were crowd pleasers.


In addition to showing off its product, Dodge lured in runners and their families with a “scan to win” game (everyone was a winner) and video sharing kiosks that enabled for recording encouraging messages to runners that played on a large projection screen on race day. Runners’ friends and families recorded nearly 300 personalized video messages. Users shared their videos with their social networks directly from the kiosks; we have posted the videos here.

Hurricane Earl disappeared and race day came with a batch of sunny Californian weather. The moderate temperatures and low humidity made for perfect running conditions. The Dodge running team embarked on the 13.1 mile journey early Sunday, September 5, 2010. Up before the sun that morning, the team readied for the race with a group breakfast at 5:00 a.m., then headed over to the Start Line to watch Gilles announce the official start of the race. The 2011 Durango made an additional appearance here as the official pace car, and other Dodge favorites like the Viper led the pack, too.

With most of the Dodge team setting personal records, which runners commonly referred to as PR’s throughout the weekend, the race concluded with hundreds showing up at the Dodge Recovery Tent. Runners were supplied with cold water and then cooled down and stretched on comfy mats.


Later that evening, the Rock ‘n’ Roll Half Marathon concluded with exceptional performances from Pat Benatar and REO Speedwagon. The concert was a celebration for the roughly 18,000 runners who either walked or ran the half marathon that morning. Overall, the weekend was one filled with encouragement and positivity, considering every runner who crossed the finish line achieved a personal goal of completing 13.1 miles. Red Letter Dodge was proud to be part of the Rock ‘n’ Roll Virginia Beach Half Marathon. Keep up the pace with us during the next few races this fall in Philadelphia, Denver, and Los Angeles on the official RedLetterDodge Rock’n'Roll page!