Dodge Starts Another Season of the Rock ‘n’ Roll Marathon in 2011

Following the success of our involvement in last year’s Rock ‘n’ Roll Marathon Series, we’re excited to be returning again for 2011. We’re strapping on our performance shoes and getting ready to roll out across America as the Official Automotive Partner and Official Vehicle for the series. We’ll also be the title sponsor for six of the marathons, so we’ll be hanging out with you guys in places like San Diego, Seattle, Virginia Beach, San Jose, Los Angeles and Miami Beach, showcasing Dodge products to the more than one million people involved with the events.
To give our fans and blog readers a chance to experience our brand new performance focus hands-on, we’re bringing a bunch of our new products, including the new 2011 Dodge Durango and Charger models as well as our greatly refreshed 2011 Dodge Journey, Grand Caravan and Avenger models. They’ll be out there and available for you all to take for a spin on the marathon weekends. Those of you who want to test drive will also get the chance to donate to one of the following awesome charities chosen by the race participants:
• Challenged Athletes Foundation
• Clinton Bush Haiti Fund
• The American Cancer Society
That’s not all, though. If you can make it to the Phoenix race, P.F. Chang’s will be there, and they’re going to load up a specially wrapped Dodge Journey full of fortune cookies. You’ll get the chance to guess the correct number of cookies and the lucky winner will get a $1, 000 P.F. Chang’s gift card. That’s a lot of Soothing Lettuce Wraps!
To continue this partnership, a dedicated Dodge running team is also going to conquer the P.F. Chang’s Rock ‘n’ Roll Arizona Marathon (and Half-Marathon). You guys can keep updates on our progress via our Facebook and Twitter pages if you can’t make it to the race, but if you can be there, we’re going to have an on-site display staffed by members of our running team. They’ll be able to answer any of your product questions and give you any of that extra information you want about the new Dodge brand products.
We really enjoyed our involvement in the races last year. We kicked off the Rock ‘n’ Roll series during the 2010 Labor Day weekend as the title sponsor for the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon and we continued to act as both title sponsor and official sponsor throughout the season. You can check out our coverage from last year and also make sure to take a look at the embedded video, which features some of the race participants and Dodge President Ralph Gilles talking about the importance of these events to our new Dodge performance focus. If you haven’t been to one of these events, we’d like to urge you to at least get down to one in your area. It’s a great chance to hear live music, see the newest Dodge vehicles, support some worthwhile charities and witness some awesome feats of endurance. We’re kicking off the 2011 series in Phoenix on the 16th, which is this Sunday, so we’ll see you there.

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