What’s in a Name? Logos from Past and Present

Whats in a Name

 

Badges, scripts, emblems, logos…no matter what you call them, there’s plenty of mystique tied up in a vehicle’s nameplate.

 

When the Dodge brothers, Horace and John, built their first automobile back in 1914, their final touch was a small enamel badge on the radiator with their company logo: a circle with two interlocking triangles inside, one white and one black, forming a six-pointed star. Old school machinists, the brothers were fiercely proud of their work and the emblem was their badge of honor.

 

Through nearly 100 years of Dodge…

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What’s in a Name? Logos from Past and Present

Happy HEMI Day!

Hemi Day

 

It’s April 26, and you know what that means, Dodge fans: It’s National HEMI day. 4/26 = 426. Let’s celebrate!

 

The legendary 426 HEMI V8 was born back in late 1963 when Chrysler performance engineers, led by group manager Tom Hoover, decided to up the ante in NASCAR and on the drag strips, where the Dodge brand was already a top performer.

 

Starting with the sturdy block and reciprocating assembly from the winning 426-cubic-inch Max Wedge engine, Hoover and crew dusted off the hemispherical combustion chamber layout from the company’s previous 1951-1958…

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Happy HEMI Day!

1915 Dodge Brothers Touring

When the Dodge Brothers, John and Horace, introduced their first car to the public in 1915, their company was already one of the largest and most experienced automakers in America.

 

In their giant plant in Hamtramck, Michigan, later to become known as Dodge Main, the Dodge Bros. built many of the components for Henry Ford’s Model T, becoming fabulously wealthy in the process. Deciding that both Ford and Dodge Bros. would have a more secure future if the brothers went their own way, they established their own car brand in…

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1915 Dodge Brothers Touring