The Dodge Heritage Series: Part 4, 1950-1959

1955-Dodge-Royal_Lancer

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 4 in the series.

 

The 1950s were an exciting time at Dodge. The decade featured a long, impressive list of engineering innovations and bold, new styling that led the American auto industry.

 

With its sibling brands at the Chrysler Corporation — Plymouth, DeSoto and Chrysler — Dodge introduced the Forward Look in 1955. This unique styling language, developed by Vice President of Design Virgil Exner, featured sleek, swept-back lines, aggressive grille openings and dramatic tail…

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The Dodge Heritage Series: Part 4, 1950-1959

A Pair of Crowns: 1968 Coronet R/T and Super Bee Hulks Await Restoration

Story & photos by Steve Magnante. Please hover over each picture for more information.

 

On first glance, only the domed hood sets this WS23L Coronet R/T hulk apart from a run–of-the-mill Slant Six or 318 car. While family-style Coronets came with flat hoods, only the R/T and Super Bee screamers carried this non-functional domed unit, which also saw service in 1969 (on non-cold air cars). Despite the kinked hinge, severe surface rust and botched plastic fill job, it’s salvageable.

 

 

A car’s name is just as important as its outward appearance. The sleekest…

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A Pair of Crowns: 1968 Coronet R/T and Super Bee Hulks Await Restoration

Exploring the Dodge Scat Pack Packages

Dodge-Scat-Pack-Packages

 

To Dodge muscle and motorsports enthusiasts, Steve Magnante requires no introduction. A former Hot Rod magazine editor and an expert TV commentator on the collector car auction scene, Steve is a walking encyclopedia of Dodge technical knowledge and lore.

 

In the video below, Steve joins presenter Christy Lee to walk us through the hot new Scat Pack performance packages, starting first with a brief history of the original Scat Pack concept of the late 1960s.

 

In the golden age of muscle cars, Dodge was usually found at the head of the pack….

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Exploring the Dodge Scat Pack Packages