When Color Names Were Plum Crazy – A Look Back at High Impact Colors


 

There’s a theory out there that the variety of car colors offered at any given time is a direct reflection on how well the economy is doing at that time. If the economy is slow, the available color palette for that model year would be mainly black, gray, silver and white. While pocketbooks are stretched, customers want to retain retail value, opting for “safer” colors. The opposite also holds true when the economy is booming, colors get more outlandish and vibrant. Well, if the theory is correct, 1969 must have been…

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When Color Names Were Plum Crazy – A Look Back at High Impact Colors

From Elephant to Hellcat: The evolution of the HEMI® engine range from 426 to 707

Few badges inspire as much lore as “HEMI®” V8. From its days stuffed inside a Dodge Coronet cruising Main Street in the glory days of the muscle car, the HEMI engine has thrilled generations with its power, torque and signature orange paint. But even though a HEMI engine of some form has been in production since the early ‘50s, its popularity didn’t really take off until 1964, when the 426 was unveiled. 
 

1968 426 HEMI V8 Cutaway 

The 426 HEMI V8 was not borne from the boulevard, it was a product of the…

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From Elephant to Hellcat: The evolution of the HEMI® engine range from 426 to 707

Dodge Material – What Made Me a Dodge Boy?

A decade after catching Dodge Fever, I bought this numbers-matching 1968 HEMI® V8 Charger R/T (XS29J8B119772) in 1987. It would be the first of three Dodge HEMI engine cars I’ve owned (so far). 

I was about 12 years old when I became Dodge Material (as the classic magazine ads of the ‘60s called Dodge owners). Though my (now) 51-year-old “neck top computer” has stored — and forgotten — volumes of information in the four decades since, I distinctly recall two hugely influential fan-making Dodge events as if they happened last week….

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Dodge Material – What Made Me a Dodge Boy?