BREAKING NEWS: Dodge Viper SRT10 To Live On

The Dodge Viper SRT10 will continue in production.

(Be sure to vote in our Viper poll on the lower right hand side of the blog – RLD)

Auburn Hills, Mich., Jul 10, 2009  –  Chrysler Group LLC announced today that production will continue for the legendary Dodge Viper SRT10. Originally slated to cease production in December 2009, the Chrysler Group Conner Avenue Assembly Plant — the exclusive home of Dodge Viper production since 1995 — will continue to build the V-10 powered sports car.

Chrysler Group is no longer pursuing a sale of  the Viper business assets. “The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe, ” said Mike Accavitti, President and Chief Executive Officer, Dodge Brand. “We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand. “Introduced as a concept car in 1989 at the North American International Auto Show in Detroit, the Dodge Viper was designed and engineered to test public reaction to the concept of a back-to-basics, high-performance, limited production sports car.

The reaction was so overwhelming that customer orders began to flow in even before the auto show was over. Chrysler Corporation immediately decided to determine the production feasibility on transforming the crowd-pleasing Dodge Viper show car into a limited-production sports car in no more than three years.

In May 1990, after months of intensive study and testing, Chrysler Corporation announced that the Dodge Viper, powered by an aluminum V-10 was a “go.”

Dodge Viper production began in May 1992 at the New Mack Assembly Plant and was moved to Conner Avenue in October 1995. Viper V-10 engine production transferred from Mound Road Engine to Conner Avenue Assembly in May 2001. In 2008, Dodge introduced the all-new, fourth generation Dodge Viper SRT10. With more horsepower, more torque and more than 30 exterior and interior color combinations, the latest Viper gives enthusiasts the performance they expect on the track and off, with more factory customization options than before.

For 2009, the Dodge Viper SRT10 offers outrageous power, with an 8.4-liter, 600-horsepower (450 kW) V-10 engine contributing to blistering acceleration (0-60 mph in less than four seconds, 0-100-0 mph in the low 12-second range), setting an American sports car benchmark.

To date, more than 25, 000 Dodge Vipers have been built.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.


  • DodgeRulz
    Posted July 10, 2009 at 10:31 pm | Permalink

    Yes, an excellent decision and offer them in the high impact colors and you will sell even more. Some color accents in the interior would help as well. At any rate, the Viper is still the best sports “exotic” car out there that gives you the feel of the road. Best bang for the buck and it will always be a head turner!

  • tazallen
    Posted July 11, 2009 at 6:49 pm | Permalink

    Hello all!!!

    I am glad Dodge got to their senses and keeping the Viper!!! Now with european ownership stake,the company should put a Viper Racing team together and go out and win Le Mans !!!!!!!!! Then advertise like hell about!!!!!!!!


  • bwbike
    Posted July 13, 2009 at 12:25 pm | Permalink

    Great news! I’m glad the Viper will stay with Dodge. 🙂

  • johnnymopar
    Posted July 23, 2009 at 6:35 pm | Permalink

    Good news. I hope to move up to one some day from my SRT8 Challenger…..I’ll keep hte Chally too tho, lol

  • Posted August 11, 2009 at 1:38 pm | Permalink

    Sou Brasileiro, moro no Brasil; Mas já estive 2 vezes nos EUA na Califórnia. Conheci o Dodge Viper SRT_10 conversível e amei este carro. O Viper é o único carro realmente “CARRO ESPORTE”, esporte bruto, para quem sabe o que faz!
    Em um futuro proximo quero dirigir meu proprio Dodge Viper SRT_10.
    Parabéns aos ABENÇOADOS que continuaram a fabricar este maravilhoso carro com “PODER TOTAL” . Visite meu blog:
    e veja mais sobre o Dodge Viper.
    Jefferson Avelar.
    I am Brazilian, I live in Brazil, but have been 2 times in the U.S. in California. I met SRT_10 Dodge Viper convertible and loved this car. The Viper is truly the only car “sports car”, rough sport, so who knows what you do!
    In the near future I drive my Dodge Viper SRT_10.
    Congratulations to the Blessed who continued to manufacture this wonderful car with “full power”. Visit my blog:
    and see more about the Dodge Viper.
    Jefferson Avelar.

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