Dodge Announces 2010 High Impact Colors

Dodge Challenger SRT8 in Detonator Yellow.

For the 2010 model year, Dodge will offer Challenger in up to four unique “High Impact” colors.

B5 Blue will be extended beyond the 2009 model year and will be offered into the fall of this year on 2010 models. Following B5 Blue, Detonator Yellow will be offered on both R/T Classic and SRT8®. If you are looking for your Challenger in either B5 Blue or Detonator Yellow, get your order in today!

The next color to be introduced is one many of you have been waiting for – Plum Crazy, with a tentative production start date in the fourth quarter.

We are still cooking up plans to introduce one more color for the 2010 model year. If we can make it happen, the introduction will be in the Spring of the 2010 calendar year.

These “High Impact” colors augment a base palette that includes: TorRed, Inferno Red, Brilliant Black, Stone White, Bright Silver, Deepwater Blue and Dark Titanium

Keep Watching RLD for more details . . . and let us know what colors you want next.


  • http://yahoo prowler

    It looks to me that these “high impact” colors are going to be a royal pain in the you know where, to get. Maybe someone can correct me on this but I’ve been told that the dealers are allocated a certain amount of SRT’s. And if they order that amount then you can’t order one because the dealer has already burned through their allocated amounts. Therefore, and in my case,I want a sublime SRT but if the dealer orders his allocated amounts in that color then I have no choice but to play some dealer game to get one. I want to go into my local dealer, sit down with the fleet manager and order a sublime SRT Challenger the way I want it and without a buch of crap on it like DVD, Nav system or a 300 watt stereo. After waiting all this time I’m going to beyond mad and will probably give up with this hole Challenger deal. If I’m wrong about this, then someone please correct me.

  • jre

    2009 Brochure:

    “Those looking to offer a tribute to the 1970s original need look no further than a challenger r/t classic or srt8 spring special clad exclusively in b5 blue from the chrysler paint code archives. The r/t classic’s scripted fender badge is a nod to the sire that started it all. It features a vented performance hood that increases airflow while cooling the 5.7 liter vvt hemi v8. The polished chrome 20-inch heritage wheels may be right now in size, but they’re pure throwback in style, along with the wide side stripe. Clad an srt8 in b5 blue and it will be decked with a performance hood that gives its 6.1 liter hemi srt v8 engine some breathing room. Like eye black on a lineman’s cheekbones or paint on a tomcat’s nosecone, the srt8 hood is knocked down in a matte black hood stripe and is ready for battle. Its interior, however, turns it right back up with blue accents on its performance-bolstered seatbacks.”

    I haven’t seen any mention from dodge that B5 blue was 2009 only. Perhaps a dealer or someone else fed you the idea that “you’ve gotta order it now cuz it’s goin away for 2010!” but that is not the case. And like I said with my second reason, dodge has not been able to fulfill all the B5 blue orders because of the bankruptcy and plant shutdowns. Since the 2010 models have to start production, they are continuing the color so that these people can still get their cars.

    Special definition:

    “distinguished by some unusual quality”
    “held in particular esteem”
    “readily distinguishable from others of the same category”

  • Doctor

    I emailed Product Information Center…seems no one knows what 2010 plans are.
    If you have no plan any road will get you there.
    but with the cost to develop and patent a color, everyone should expect to see that color in the line up for several years.

  • RamJam

    There is plenty of B5 Blue paint sitting around the plant that the company didn’t have to pay for when they went ‘toes pointing skyward’.
    Rest assured your 2010 B5 Blue Challenger will be different. It will say FIAT on the door tag!
    I personally don’t see anything wrong with a Chrysler Cuda. It don’t sound any worse than a Fiat Dodge Challenger.
    If they soon don’t start producing, they might as well wait to introduce the 2011.
    And by the way, why is the American Muscle Car produced in another country? Might as well send Harley to Japan or China.

  • http://turpis Curtis

    jre, a great post! You must be a writer of action novels too!

  • indyrider

    re: Prowler comments on purchasing. I cannot agree more! I want to walk in to a dealer and order a car, with MY options, not crap I don’t need. DVD? don’t have kids, Navigation? I’m not delivering pizzas, I know where the hell I’m going.

    I figure the odds of seeing green in the lineup are slim, so I’ll continue to squirrel away the $$ and see what happens.

  • jst

    I will second what Indyrider posted!

  • Starmover

    Challengers are produced in Ontario, Canada, which is North America. Challengers are still American muscle cars. Canada, Mexico, and The United States(of America)are all North American countries. As far as Harley Davidson is concerned my beloved bike may have been assembled in the United States, but you’d be shocked to know where a large percentage of the parts come from. Companies have to source, and manufacture, worldwide to compete today.

  • Starmover

    Jre, I’m afraid fiction is more up your alley, as customer orders were not rolled over from /09 to 10. If you know anyone at a dealership you will find out that ALL orders on the dealer connect system were canceled at the time of bankruptcy. All 2010 orders are fresh.
    However I do believe you may have found the answer to the Fall Fiasco in your latest post of Dodge advertising. Blue accent seatbacks would be very expensive to rework and they probably have a lot of them left over. They just won’t work with the other high impact colors.
    Now that we have the definition of special (I don’t even want to bring up spring) perhaps you can now see that running B5 blue again in the fall is wrong. Come’on do you honestly believe “Spring Special” means an on-going production car? It’s a betrayal to those of us who thought they bought a collector car, and frustrating to those who have been waiting for their color to be produced. And they should be prepared to be disappointed too, after waiting so long, they might just go plum crazy when Dodge runs the “special” again the next year.

  • Starmover

    indyrider I know what you mean about the mygig nav system, its something I normally pass on too. I too don’t have kids, and know where I’m going 98% of the time. My Challenger order was canceled when they went under, but I did get one the dealer ordered in with mygig. I am glad I have it now. If its in your budget it is an amazing system. I use the dvd to play concert dvds. The video is only activated when the parking brake is applied, but the audio still plays when driving. The sound is great and everything is voice interactive, press the voice button and tell it what satellite station to listen to, what address you want to go to, or who you want your phone to call handsfree. Its nice to make and receive cell phone calls loud and clear, and never have to take the phone out of your pocket. There are a lot more features as well, but just wanted to let you know I would not have ordered it before either, but I definatly would now that I have used it for a while.

  • jre

    Here is a thread on a dodge challenger forum with plenty of people talking about how their 2009 orders were switched over to 2010s. It goes on for 11 pages:

    http://www.challengertalk.com/forums/f5/2010-status-update-23515/

  • Starmover

    I stand corrected. During the bankruptcy all 2009 orders on dealer connect were permanently canceled, including mine.

  • RamJam

    Challengers come with radios?
    Rumble, shift, rumble, shift, rumble shift. Music to my ears. I even called Sirius and tried to cancel. They told me they couldn’t do it and promised not to bill me when the year was up. If I want to hear something other than the engine, I put about 20 feet of posi down when I hit second gear!
    Thanks for the geography lesson. Don’t you need a passport to go to either of these North American countries?

  • indyrider

    saw some nice vintage mopar in monterey this weekend, as well as 2 orange srt8s. No sublime green was spotted, other than on the person who ate some bad clam chowder.

    talked to a few folks about the 2010 dodges, lots of rumor, no clues on green as an option.

    Isn’t it about time for Dodge to toss a bone into the rumor mill? How about something like Cuda conversion kits will be available in 2010, along with a can or two of green paint!

  • RamJam

    How about a 2010 in any color? Seems the new company is stumbling hard out of the gate.

  • jst

    Go green, sublime green!

  • tazallen

    Hello all!!!

    Went driving in my silver Chally SRT the other day in central fl. I seen one other Chally (a black SE model). My Chally is over a year old and it stills stop traffic everywhere it goes!!!!!

    It appears that the New Chrysler wants to limit the number of Challys out there for sale, so they can get as close as they can to sticker price and give no rebates on them. The old adage,” the harder to get the more people want them”. But that will only carry for so long,with the new Chevy camero with more power and less money have been hitting the street hard and a fully loaded SRT Chally now at 45k I have heard allot of people going to the Camero…

    Tazallen

  • jst

    Can you please make more Challengers, we only have one black SRT for sale in a 100 mile radius? Lets see some red and orange R/T Classics. Thanks! Oh, and lets not load them down with $10 grand worth of options.

  • sublime

    Lets see the sublime and lemon twist yellow Challengers, the black ones don’t stand out, especially the R/T classics with the black stripes.

  • GoDodgeGo

    You are finally coming out with the cool colors, Plum Crazy, Yellow, Sublime (we hope), and now you drop the lifetime powertrain warranty. 5 years or 100,000 miles, that is only as good as GMs. I thought Chrysler was better than GM and Toyota’s goes for 6 years. This is NOT a good decision.

  • PlumCrazy

    For cryin out load, would you PLEASE update http://www.dodge.com with the 2010 models??????

    MY GOD, how can people look at the new colors (DY) if they still have all the OLD and OUTDATED info on the website.

    Rediculous.

  • http://turpis Curtis

    I am a huge fan of the Challenger and I appreciate all the effot that many of you at Dodge continue to make to bring the company back. I would really love to see Dodge.com updated to show your new 2010 models. The current webpage is old and stale. Ford and GM are up an running with new and exciting webpages…

  • Doctor

    My 2010 is shipping on 14 Sep. Anazing when custermer service has no clye what is going on within Dodge..

    Very bad customer service..its like the customer is not that important

  • sublime

    Lets make all these angry customers happy and make their cars first and offer sublime as a color option this year. Thanks!

  • indyrider

    Sublime green.
    2010 Challenger
    Place order now.

    I’m ready!

  • MoparForever

    People would only write good comments if you would just listen to them. Make the cars that are ordered first and then offer the cars in all of the high impact colors. Thanks!

  • onebadchallenger

    PLEASE LIGHTEN THE CAR!!!!!
    the challenger srt and rt have amazing engines, let them do some work and put the damn thing on a diet, i thought muscle cars were supposed to be stripped out cars with bad ass engines, please make the challenger faster i cant justify paying the extra money to have a car slower than the camaro, please do something!!!!

  • onebadchallenger

    MORE POWER!!!! THE CAMAROS ARE CHEAPER AND FASTER PUT THE DAMN CAR ON A DIET

  • Wrench

    I would like to know if anyone is having trouble with the rear seat and window panel lifting Wrench

  • indyrider

    In the video it looks like there is a green color on the squares near plum crazy.

    Come on, make this is a good holiday season and offer sublime green!

    The additional color option is a few hundred bucks, so that seems to tell me that sales and marketing are missing the boat if they keep waffling on colors.

  • hemiuberalles

    How about some pictures of the Detonator Yellow? There is apparently 1 official picture in the all the world. I’ve ordered one and frankly suspect I’ve lost my mind.

  • indyrider

    Sublime green SRT8, otherwise I remodel the bathroom.

    Come on Dodge, let’s do this!

  • coolmancool

    Are we ever going to announce the third high impact color? Sublime has been noted by “newsflash” who works for Dodge. Hopefully, he will be correct.

  • LESLIE DIAMOND

    2011 DODGE CHALLENGER:

    6.4 L HEMI………….475-525 HORSEPOWER………………TRUE OR FALSE??????????????????????????

  • indyrider

    another vote for sublime, lets keep this thread going!

  • amber

    I’d really, reallly like there to be the snake skin green it the sublime green, whichever you wanna call it…. green is my favorite colour and it really brings out the old school muscle-cari look in the new 2010 challenger… vivid colours for the interior would make a good selling point.. I can imagine a sublime green paint job with a bright yellow and green leather interior… or for the gurly gurls a nice pinky fushia with hot pink leather interior.. no one offers that.. and that alone could sell a car because I would buy it for that reason and you would too

  • amber

    turns out they are going to have sublime green available for early orders on the summer of 2010.. I called my local dodge dealership in Alberta,Canada..so I assume the same goes for America

  • indyrider

    Amber, not sure where you are getting the information. See this thread:

    Big Things Happening Today

    No mention of green in 2010, so …..

  • coolmancool

    I hope you are right, a sublime muscle car is the ultimate machine. Look how much they go for on Barrett Jackson. It is a head turning color and will brighten up anyone’s day. There are too many cars on the road that come in dull boring colors. Sublime, Panther Pink, Petty Blue or should I now say Corporation Blue, Lemon Twist Yellow, etc. makes the world a better place. Come on Dodge, do your part to make the world a better and brighter place and find a way to make it happen. Kaizen Blitz anyone? Sublime T/A Challenger anyone? I find it demoralizing that I have to pay someone 20-30 grand to customize my brand new car to the color, options, that should be offered from the factory in the first place. Sad, very sad. That Mopar Exterior option looks like a cheap imitation of the origional AAR Cuda, but they ran out of strobe stripe stickers. The rear spoiler looks like an aftermarket spoiler. I know the Dodge Boys can design a better looking rear deck spoiler. By the way, the Mopar exterior option ($1999, pricey…very pricey) T/A hood should at least be painted in flat black for that price. Go more retro, and you will sell more cars.

  • indyrider

    Echo that CMC, I would have bet money in Vegas if they had offered odds on sublime happening in first quarter 2010. I really thought Dodge would shake things up by making a year end announcement, take some orders, and end 2009 on a postive sales note.

    Either way, the onlty thing we spent was time, waiting for Dodge to confirm the obvious. No green anytime soon.

  • coolmancool

    These guys deserve to go bankrupt. Very poor management team.

  • indyrider

    I’d like to do an open chat session with the leadership. Not a post my question, and wait for an answer. More of a chat type conference. I think Dodge could benefit by reaching out to the masses.

    This is not rocket science, but I’m beginning to have second thoughts. I know Dodge was behind the times with getting out the 2010 information, but I never dreamed it would come to late December 2009, with no clear picture on the 2010 offerings.

    I would take orders now, for sublime, pink, whatever, then figure it out later. Just my two cents.

  • coolmancool

    If Dodge reached out to the masses and moved quickly then they wouldn’t have gone bankrupt in the first place. These guys are totally out of control. I think Fiat is trying to run them into the ground so they can buy their factories for $1. There can be no other reason behind this insanity. These guys don’t even have their 2010 car brochures available yet. Are the 2010 brochures going to come out when the 2011 models show up in the show room? Leaders are suppose to lead and make decisions, these guys are NOT leaders and should find another job.

  • indyrider

    Here’s an option.

    1970 Dodge Challenger

    406cid EFI Supercharged, “Hot Rod” magazine cover car, Mopar National winner.

    Barrett Jackson 2010. Guess what color, that’s right, sublime.

  • coolmancool

    The ’70 will always be worth more than a new one. Heck, it will always look better as well. I always liked the chrome trim. The more I think about it, I will buy a ’70 cuda and then put a newer dependable drive train in it. Mark Maille ruined my day and shattered my confidence in Dodge. We all need to purchase the old muscle cars and let these new ones sit in the lots. If they can be absolute jerks then we can be too. Keep your junk.

  • HEMIhead

    I agree, I would always rather have the old cars. The new ones just don’t have the “Glory”
    we all love. What really turns me off from the newer cars is all the junk and cheapness supplied by daimler. Now you can add Fiat to that list. The old cars are true “American Muscle”
    where as the new ones are a mixed breed of EGOs. I hate seeing that stupid Daimler name
    on my car. I tried to wait it out and get the challenger post daimler, but when I checked it out and they wanted $30k for a V-6, I said “NOT”. I could get a nice resto-ed Demon 340 for that price. I’d rather have that.

  • coolmancool

    I don’t know what their problem is, however, they have this strange master plan where they think they are going to sell those ugly FIAT 500s and put their Italian 4 cylinder engines that require a special oil in all of the cars and import Alpha Romeo’s, etc. and I think the whole thing will tank. I really wanted one of those Lotus electric cars “Circuit” but that has fallen through the cracks. Foreigners shouldn’t take over American car companies because they do NOT know how we think. Mark Mallie can’t even answer our questions, we are suppose to contact him privately. Come on, this is ridiculous. I think we all have had enough and now realize that Dodge, Chrysler, and RAM are dead and will continue to lose market share when they ignore the customers. We are totally left out of the loop and that is very sad. I finally have the money to buy the car I always dreamed of and they just won’t build it. Why?

    • RLD

      To everyone who utilizes this blog: We would like to take a moment to remind everyone that this is a public forum, and as in any public meeting there are certain rules of good behavior. This is a place for fans and employees of Dodge to share information and pose questions and comments regarding Dodge vehicles, and in so doing we ask that you keep your comments within the boundaries of good taste. Questions and constructive criticism are always welcome; harassment and abusive posts are not. We simply ask that you remember that a wide range of people read this blog, and in order to make it an enjoyable and useful place for everyone, as we state in the “blog rules” that you approve every time you post, we do reserve the right to remove any posts we deem “off-topic, offensive, indecent, harmful, harassing, intimidating, threatening, objectionable, discriminatory, or abusive.” Thanks again for your support of Dodge.

  • coolmancool

    RLD,

    We apologize for our past posts and you are free to erase them because they were out of line. We just get upset because it seems like no one at Dodge is listening. All of us have been loyal mopar fans for generations and we hate to see what is happening with the company. Hopefully, you will get the support from the FIAT group to turn things around and be profitable. Again, sorry about the posts and we will not comment anymore.

  • 09SRT8jeep

    Please wait and bring out sublime in 2011 with the 6.4. My wife has been waiting for the color so we may as well wait for the bigger engine too.

  • SUBLIMEforTHEmasses

    Hey O9SRT8jeep,
    The bloggers have already gone down this path before and Mark Maille has informed us that sublime will NOT be offered in 2010 so if we are “lucky” and the Challenger sales plummet enough (which they are doing already) they will offer it in 2011. And yes, maybe they are saving the ultimate Mopar color for something big, like a 6.4 liter 500 plus horse monster and possibly a T/A package. Yes, maybe they will reward us for our patience. Keep the faith, they are on the right track and they do listen to us.