Tag Archives: 100th Anniversary

Interview with Michael Curmi, Head of Experiential Marketing

Michael-Curmi-Head-of-Experiential-Marketing

 

Michael Curmi is the Head of Experiential Marketing at Chrysler Group LLC. His primary role with the company is to create live activities that allow consumers to physically experience the product lineup, most often at auto shows or other events with high attendance (the Spring Festival of LXs, for example).

 

This spring, Michael and his team are excited to roll out the 2014 Dodge Power Rallye Tour, a traveling Dodge-based experience that will give people across the country a chance to check out new Dodge products.

 

We recently sat down with…

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Interview with Michael Curmi, Head of Experiential Marketing

Dodge Unveils 100th Anniversary Charger and Challenger

100th anniversary challenger and charger

Nearly 100 years ago, master car builders John and Horace Dodge introduced the first automobile to bear their name, the famed Dodge Brothers Model 30. To mark the historic achievement, we are introducing two special editions for 2014: the 100th Anniversary Dodge Charger and 100th Anniversary Dodge Challenger.

 

The auto industry has seen constant change and reinvention over the past century, and today we are celebrating a century of the Dodge Brothers’ style and ingenuity through world-class power and performance, innovative technology features and bold muscle-car styling…

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Dodge Unveils 100th Anniversary Charger and Challenger