The 2011 auto show season is in full swing, and were running all around the country showing off our stuff, meeting our fans and answering your questions. In fact, we recently managed to catch up with our man Fred DePerez, head of marketing here at Dodge, and figured wed pick his brain for a few minutes for you guys. Amidst typical auto show chaos, DePerez explains his view on our overarching strategy as a company and both our current and future lineup.
Tag Archives: 2011 Dodge Durango
Dodge Durango: The Dealer Driveaway
Since 1998 when you heard the word Durango you know longer thought of a little ski town in southern Colorado, but instead thought of the great ride that you could easily pack up with the whole family and head out to the slopes. Family of six? No problem. Guys weekend away? Done and done. Cross-country road trip? Plenty of room. Helping your neighbor move? Well, you can decide on that one.
Get ready, Dodge fans. Were polishing our sheet metal for the biggest auto show on this continent the 2011 North American International Auto Show. Weve been itching for a chance to show America just what the new Dodge is all about, and NAIAS 2011 in Detroit is the perfect venue. Well have all of our 2011 models on hand, and visitors to the show will be able to get up close and personal with their favorite Dodge models. The public can get in on the action…