Tag Archives: Blue By You

From High Impact Paint to Heritage Hues

Back in 1969, Dodge Division and Chrysler started a revolution—a revolution in color. To this day, the auto industry has never been the same.

 

Dodge was already offering some of the most muscular cars of the muscle car era—awesome machines including the Hemi Charger and the Super Bee. Company designers decided to rev up the cars’ visuals to match, creating a far-out assortment of exterior paint colors. The flamboyant hues were given equally wild names, including Panther Pink, Sublime, Plum Crazy, Go Mango, Citron Yella, and Top Banana.

 

Known as High Impact Paint or H.I.P. (hip—get it?) these special colors generated…

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From High Impact Paint to Heritage Hues