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The Dodge Heritage Series: Part 4, 1950-1959

1955-Dodge-Royal_Lancer

 

Welcome back to the Dodge Heritage Series, a 10-part exploration of Dodge brand history. This is Part 4 in the series.

 

The 1950s were an exciting time at Dodge. The decade featured a long, impressive list of engineering innovations and bold, new styling that led the American auto industry.

 

With its sibling brands at the Chrysler Corporation — Plymouth, DeSoto and Chrysler — Dodge introduced the Forward Look in 1955. This unique styling language, developed by Vice President of Design Virgil Exner, featured sleek, swept-back lines, aggressive grille openings and dramatic tail…

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The Dodge Heritage Series: Part 4, 1950-1959

2011 Charger styling: Days of Future Passed




It was the summer of 1967. Music was in the air at Monterey Pop, and lots of things were new – the first Super Bowl, the television show Sesame Street, and Rolling Stone magazine all debuted that year. On the streets of Detroit, Dodge prepared to unveil one of the most iconic designs of the muscle car era, the 1968 Charger.

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2011 Charger styling: Days of Future Passed