Tag Archives: charger

The Marketing of Speed and Horsepower

The automotive world has changed a great deal in the 50 years since the muscle car era. Madison Avenue is no longer dominated by a male culture, the average lunch no longer mandates three Manhattans’ or other high-octane concoctions once referred to as ‘brown water’. We’d like to think that everything is a little more gentle than it once was. The truth be told is that the musclecar business was never, has never, and will never be a bastion of political correctness. You either had the…

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The Marketing of Speed and Horsepower

2011 Charger styling: Days of Future Passed




It was the summer of 1967. Music was in the air at Monterey Pop, and lots of things were new – the first Super Bowl, the television show Sesame Street, and Rolling Stone magazine all debuted that year. On the streets of Detroit, Dodge prepared to unveil one of the most iconic designs of the muscle car era, the 1968 Charger.

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2011 Charger styling: Days of Future Passed

History Made at Spring Fest 6!

The California sun has set on the sixth annual LX Spring Festival. Once again, great memories with old acquaintances were rekindled while forging new friendships within the Dodge community. This year’s event smashed all previous participant attendance records as over 830 LX owners from all over the USA, Canada and even Europe came to share the love of their Challengers, Chargers, Magnums and 300s. (more…)

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History Made at Spring Fest 6!