Tag Archives: colors

From High Impact Paint to Heritage Hues

Back in 1969, Dodge Division and Chrysler started a revolution—a revolution in color. To this day, the auto industry has never been the same.

 

Dodge was already offering some of the most muscular cars of the muscle car era—awesome machines including the Hemi Charger and the Super Bee. Company designers decided to rev up the cars’ visuals to match, creating a far-out assortment of exterior paint colors. The flamboyant hues were given equally wild names, including Panther Pink, Sublime, Plum Crazy, Go Mango, Citron Yella, and Top Banana.

 

Known as High Impact Paint or H.I.P. (hip—get it?) these special colors generated…

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From High Impact Paint to Heritage Hues

HEMI® Orange and Plum Crazy Return

2013 Challenger Plum Crazy

They’re back!

 

In the swinging ‘60s, Dodge introduced an entire palette of far-out exterior colors for its world-beating muscle car lineup. Known as High Impact Paint (H.I.P. for short), the assortment of groovy hues included Go Mango, Sublime, and Citron Yella. The wild paint schemes helped to make Dodge a style leader of the muscle car era.

 

Now Dodge has gone back to the vaults and returned with two of its most memorable colors, Plum Crazy and HEMI Orange. Plum Crazy is available exclusively on the 2013 Challenger R/T…

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HEMI® Orange and Plum Crazy Return

How Do We Develop Vehicle Colors? Check It Out

The response to our post about 2010 model year high-impact colors was overwhelming, so we thought we’d share a behind-the-scenes look at the Chrysler Group LLC color and trim studio.


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How Do We Develop Vehicle Colors? Check It Out