Tag Archives: HEMI

And Then There Were Three

As stated previously, SMS Supercars was the last stop on the HEMI Highway Tour. And even though torrential rain had dashed much of our hopes for a huge finish in SoCal, we were astounded by the undying support of those who still showed up in defiance of Mother Nature. These Mopar Folk are absolute die hards, to say the very least.


Let me introduce you to three diehards from the newly formed West Coast Challenger crew: Greg Miller, Larry Corbett, and Terrence Wenner (pictured below left to right).

 
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And Then There Were Three

Dodge Goes “Green”


 

If you’ve been reading the blog here at Red Letter Dodge, we truly hope that you have enjoyed the stories and pictures we captured on the HEMI Highway Tour. While it was just 40 days of activity, you may never have guessed that Heather and I had been building this adventure for nearly one full year.

In November 2009, I met Mark Mallie (then Challenger/Charger Brand Manager) and Eric Andrew for lunch. We deeply discussed steps forward in engaging Dodge customers on a more intimate…

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Dodge Goes “Green”

Squeeze the Citrus, And a Little Mopar Comes Out


 

Florida is appropriately called “The Sunshine State.” Let’s face it, they’ve earned it.

 

But Florida could be easily called “The Mopar State,” as well. No matter where we went, communities in Florida rolled out the red carpet for us and our two HEMI-powered cars. We couldn’t have felt more at home.

 

Tucked away in the small town of Inverness – about 90 minutes north of Tampa – we visited a group appropriately titled “Citrus Mopars.” Founded by Ken McNally and Mike Bonadonna, the club just got…

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Squeeze the Citrus, And a Little Mopar Comes Out