Tag Archives: HEMI

The End Of The Road…For Now

 

When Scott and I were asked to develop an enthusiast-based tour featuring the 2011 Dodge Charger R/T and Dodge Challenger SRT8 392, we had no doubt it would be an amazing experience. Piloting two of the last true rear-wheel-drive, HEMI V8-powered American muscle cars across 8,000 miles of the good ol’ US of A, taking them to Dodge’s most devout fan-base was sure to be one helluva time. My trusty stead for the trip was the 2011 Dodge Charger R/T Max, loaded to the gills with…

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The End Of The Road…For Now

And Then There Were Three

As stated previously, SMS Supercars was the last stop on the HEMI Highway Tour. And even though torrential rain had dashed much of our hopes for a huge finish in SoCal, we were astounded by the undying support of those who still showed up in defiance of Mother Nature. These Mopar Folk are absolute die hards, to say the very least.


Let me introduce you to three diehards from the newly formed West Coast Challenger crew: Greg Miller, Larry Corbett, and Terrence Wenner (pictured below left to right).

 
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And Then There Were Three

Dodge Goes “Green”


 

If you’ve been reading the blog here at Red Letter Dodge, we truly hope that you have enjoyed the stories and pictures we captured on the HEMI Highway Tour. While it was just 40 days of activity, you may never have guessed that Heather and I had been building this adventure for nearly one full year.

In November 2009, I met Mark Mallie (then Challenger/Charger Brand Manager) and Eric Andrew for lunch. We deeply discussed steps forward in engaging Dodge customers on a more intimate…

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Dodge Goes “Green”