Tag Archives: old

1961 Dodge Dart Phoenix

1961 Dodge Dart Phoenix

 

Strange but true: The first Dodge to wear the Dart nameplate wasn’t a compact sedan like the 2013 Dodge Dart. It was a mid-sized sedan produced from 1960 to 1963. Stranger yet: The name originally chosen for this car wasn’t Dart. It was Zipp.

 

How’s that for a car name—Zipp? Reportedly, the name tested extremely well in consumer surveys.

 

However, the Zipp name was dropped before introduction (fortunately, perhaps) in favor of Dart, and this first generation of models using the name was very successful for Dodge. The Phoenix…

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1961 Dodge Dart Phoenix

HEMI® Orange and Plum Crazy Return

2013 Challenger Plum Crazy

They’re back!

 

In the swinging ‘60s, Dodge introduced an entire palette of far-out exterior colors for its world-beating muscle car lineup. Known as High Impact Paint (H.I.P. for short), the assortment of groovy hues included Go Mango, Sublime, and Citron Yella. The wild paint schemes helped to make Dodge a style leader of the muscle car era.

 

Now Dodge has gone back to the vaults and returned with two of its most memorable colors, Plum Crazy and HEMI Orange. Plum Crazy is available exclusively on the 2013 Challenger R/T…

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HEMI® Orange and Plum Crazy Return

1971 Dodge Demon

Dodge Demon

 

 

Not all the memorable Dodges of the late ’60s and early ’70s were rip-snorting muscle cars. The 1971-72 Dart Demon (1971 model shown here) may have been mild-mannered, but it was a highly popular car of the era that owners still recall fondly today.

 

The Demon was essentially a standard Dart sedan but in a sporty two-door coupe version, employing fastback sheetmetal that was shared with its Chrysler stablemate, the Plymouth Duster. With its base engine, a 198-cubic-inch Slant Six, the Demon was no threat at the drag strip, but…

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1971 Dodge Demon