The classic American muscle car. 470 HP, intense handling and a lean, low profile make this the car for people who love cars.

Wild Colors Live On… Introducing Furious Fuchsia!

Debuting at the 2010 Chicago Auto Show, Dodge celebrates the memory of one of the wildest OEM paint codes in history and the 40th birthday of the fearsome Challenger with the addition of “Furious Fuchsia” to the ordering sheet. Significantly darker (though no less ostentatious) than the original hue, Furious Fuchsia calls upon the rich – if not short-lived – legacy of Panther Pink combined with innovations in paint technology to create its own unique place…

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Wild Colors Live On… Introducing Furious Fuchsia!

Watch How a Dodge Challenger Is Made

Think of it as the ultimate field trip for grown ups: Peter Carey and a video crew visited Chrysler’s Brampton Assembly Plant in Ontario to get a true behind-the-scenes look at the assembly process for the Dodge Challenger. In this video, he learns that it takes about 24 hours to take a Challenger from framing to the end of the line, with more than 2,400 workers building Chrysler 300s, Dodge Chargers, and Challengers at the plant. Something is going on pretty much everywhere you look at Brampton…

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Watch How a Dodge Challenger Is Made

A Peek at the Plum Crazy Challenger, Inside and Out

One big highlight of the Dodge display at the North American International Auto Show in Detroit is seeing the Challenger dressed up in Plum Crazy. “The Plum Crazy paint looks so gorgeous on the Challenger sheet metal that we couldn’t help ourselves,” says Challenger brand manager Mark Mallie. “We added the white dual wide side stripes and a white interior to finish in style. Thanks to Mopar and our partners at Katzkin we have one outstanding Challenger to display!” Can’t get to Detroit?…

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A Peek at the Plum Crazy Challenger, Inside and Out