New Heritage-Inspired Paint Colors For 2017 Dodge Models

Does power have a color? It does now. Based on demand from the brand’s most loyal drivers and followers, Dodge is debuting heritage-inspired paint color names and hues for 2017. The new color names are taken directly from the brand’s colorful muscle-car era, and carry the Dodge brand’s rich heritage and legacy forward into the powerful 2017 lineup. 

The Colors of Power 

After historic success of exterior color names like the Top Banana, HEMI® Orange and Panther Pink, the brand is building on nearly half a century of exciting, fan-favorite naming conventions to revive a color palette that matches the bold Dodge vehicle lineup. In addition, for the hardcore Dodge enthusiasts, new limited-production hues for 2017 include Green Go and Yellow Jacket, joining iconic hues like Plum Crazy, Sublime and Go Mango. 

The colors will be available for the full 2017 Dodge lineup, including Challenger, Charger, Viper, Durango, Journey and Grand Caravan models. Here’s a list of new colors you can look forward to. Catch them if you can. 

• Redline 2K
• Blu By You
• Stout Brown
• White Knuckle
• Redline 3K
• Maximum Steel Metallic
• Bomber Brown
• Vice White
• Octane Red
• Yellow Jacket
• Granite
• White Noise
• TorRed
• Olive Green
• Billet
• Blood Orange
• Green Go
• Black Onyx
• Go Mango
• Destroyer Gray
• DB Black
• Contusion Blue
• Bruiser Gray
• Pitch Black

Certain colors carry an additional cost. See your dealer for details.

Learn more about the Dodge lineup and available colors at, and start building your own today.


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