Dodge Challenger Wins Automobile Loyalty Award

 
We take pride in doing our best to be loyal to our equally loyal fans, and we’re thankful that you guys have always stuck by us. We’re also proud that Polk has honored the Dodge Challenger with their “Automotive Loyalty Award, ” but we shouldn’t really be too surprised.

 
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Dodge Challenger Wins Automobile Loyalty Award

New Smart Phone Apps Give You the Skinny on Your Vehicle

 

Now this is cool. If you have an Android, Apple or Blackberry smartphone and want to know all you can about your new Dodge vehicle, we have just the thing. Check out our new Mopar® apps. You can do everything, from looking up video demonstrations to connecting with other Dodge owners, accessing 24 hour road-side assistance and browsing a virtual owner’s manual. That means no more flipping through that heavy chunk of paper taking up space in…

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New Smart Phone Apps Give You the Skinny on Your Vehicle

Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack


 

 
The Scat Pack and its Bees shows up in 1968

 

There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘Joneses’) all helped create the desire that would lead a buyer to come and see what all the excitement was about. As the era of the performance car developed in the…

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Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack