Challenger for NASCAR Nationwide Series Unveiled

Dodge Motorsports today revealed the Dodge Challenger as the “New Car” for the NASCAR Nationwide Series and announced an expansion of its partnership with Penske Racing beginning in 2010.  Dodge will provide support for Penske Racing’s two-car operation in the NASCAR Nationwide Series, in addition to Penske’s three teams in the NASCAR Sprint Cup Series.

“As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series, ” said Ralph Gilles, President and CEO, Dodge Car Brand.  “Motorsports are a significant part of the Dodge brand’s legacy.  Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year.”

Penske Racing will field two teams, both running the full-season schedule.  The Dodge Challenger will be used at the four “New Car” races NASCAR has designated, starting at Daytona in July.  At the other 31 events that complete the 35-race season, Penske Racing will field Dodge Chargers as it did this season with the No. 12 Verizon Wireless Dodge Charger driven by Justin Allgaier.  NASCAR is expecting full integration of the “New Car” in 2011. 

Joining Allgaier will be Brad Keselowski in the No. 22 Discount Tire Dodge.  He also will compete in the Dodge Challenger for the four designated races and in a Charger for the remainder of the schedule. 

“Today’s announcement further reinforces our relationship and commitment to Dodge Motorsports, and we are excited about our future with this great brand, ” said Tim Cindric, President of Penske Racing.  “We believe Dodge’s relationship with Penske Racing will continue to elevate and highlight both our brands and deliver value to Dodge enthusiasts.”

Allgaier, in his rookie season in the Nationwide Series, is currently fifth in the season point standings and the leader among Rookie of the Year candidates.

“Penske Racing has a very successful relationship with the Dodge brand, ” commented Allgaier. “I am honored to be one of Dodge Motorsport’s drivers and to be able to drive the new Challenger in the NASCAR Nationwide Series is going to be awesome.  The car looks great and will give the Nationwide Series its own identity.”

2010 Dodge Challenger 
The Dodge Challenger merges the best American muscle-car characteristics—unmistakable design, world-class handling, powerful engines and technology—to delight driving enthusiasts across several generations.  The two-door coupe accommodates up to five passengers and is produced from the company’s proven rear-wheel-drive platform.  With three models of head-turning styling, two legendary HEMI® V-8 engine choices, up to 25 highway miles per gallon, more than 25 safety and security features and modern amenities, it’s no surprise Dodge Challenger was awarded J.D. Power and Associates “Most Appealing Midsize Sporty Car” in its 2009 APEAL Study.

“The Dodge Challenger has proven to be one of the most sought after high-performance vehicles on the street today, ” said Dave Bailey, Senior Manager of Motorsports Engineering and SRT Body, Interior and Electrical.  “Sharing our consumer’s passion for performance through the race version of our Dodge Challenger will continue to showcase the unique engineering brought to our race and production vehicles.”

Dodge will continue its support of Penske Racing’s three-car operation in the NASCAR Sprint Cup Series in 2010 with drivers Kurt Busch, Sam Hornish Jr. and Keselowski.

The No. 12 Dodge Challenger will take part in Monday’s NASCAR Nationwide test session at Talladega Superspeedway for the “new cars” with Allgaier driving.


  • MoparBob
    Posted October 30, 2009 at 6:20 pm | Permalink

    Need some pictures of the car all around, not just the front.

  • coolmancool
    Posted October 30, 2009 at 9:29 pm | Permalink

    That is awesome, the stockcars actually look like the street cars. Now we are getting somewhere. Hopefully, NASCAR will see that going back to its roots is a good thing.

  • Tom Dawson
    Posted October 30, 2009 at 10:38 pm | Permalink

    Let them run the HEMI in it, then MOPAR will be in the winners circle for good

  • HEMIhead
    Posted October 31, 2009 at 4:09 pm | Permalink

    That car looks Awesome! Now thats a racecar and the way it should be done.
    Thank you Dodge for thinking about fans and the enthusiasts.
    Well done Mr. Gilles! Now if you could only convince Mr. Penske to take on four cars in the
    cup series and hire Kasey Kahne, well that would be the icing on the cake for Mopar fans.
    That would be awesome for Dodge Motorsports.
    Thanks Again!

  • Raymond
    Posted October 31, 2009 at 6:24 pm | Permalink

    Thats what a stock should look like. Nice job! I agree Penske needs to get Kasey I’m not to happy he’s goin to a ford.

  • Tazallen
    Posted November 1, 2009 at 7:35 am | Permalink


    GREAT JOB DODGE!!!!!!!! Now go out and support the teams and win!!!!!!!!!!!!!!!!!!!


  • newsflash
    Posted November 1, 2009 at 2:16 pm | Permalink

    the front end is beautiful , but the side of the car 🙁 copy and paste this link i do not know what it is as per side of the car? it looks nothing like my challenger in the garage? the mustang looks like a mustang from the side? i don’t know!

  • coolmancool
    Posted November 1, 2009 at 4:26 pm | Permalink

    newsflash, you are correct in that it has the cool looking Challenger front end, but that is the end of it. The side and rear views look just like the NASCAR “Charger.” God help us all. I think we all hate what the next generation France’s have done to the sport. Old man Bill would be turning in his grave.

  • HEMIhead
    Posted November 2, 2009 at 1:35 pm | Permalink

    We can blame Nascircus on the sides and back of the car because the cars have to follow
    those stupid templates. I am just astounded the front even remotely looks like a car we reconize.

  • MoparBob
    Posted November 2, 2009 at 6:44 pm | Permalink

    1% Challenger (grille area), 99% P.O.S. C.O.T!!! Sad.

  • Randall Kraft
    Posted April 10, 2010 at 6:59 pm | Permalink

    Trying tol locate Paul Andersen (son of Andersen Dodge Dealer) Minneapolis Minnesota. Dealership no longer in business. I currnetly own car his father let him use in 1970 to promote the new Dodge Challenger. It may have been used at Donnybrook Speedway on july 5 1970 as the pacecar for the original Trans Am series. It is a E5 blue T/A 340 6 pack car. Any info. on Andersen’s whereabouts or Raceday history would be appreciated. Thanks

  • Alleyoop2
    Posted July 9, 2010 at 8:18 am | Permalink

    Re Donnybrooke Challenger – not sure about the blue car, but a friend of mine, Mike Povolny owns a Panther Pink car that was used as pace car for Donnybrooke in 1971 – car still had the lettering on the doors when he bought it.

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