Brand Identity: 2013 NASCAR Dodge Charger Embraces Production Car Roots

‘Get the heck outta my way.’ That’s the look we were going for when designing the 2013 NASCAR Dodge Charger, which will be today in Las Vegas before the NASCAR Sprint Cup Series race.

 

One of the main goals we wanted to achieve when creating the 2013 Charger was to embrace the legendary history of the car on the race track, while also bringing back a brand identity and production car look.

 

In the 60s and 70s,…

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Brand Identity: 2013 NASCAR Dodge Charger Embraces Production Car Roots

Dodge Charger Pursuit Vehicle to Pace NASCAR this Weekend

Chalk up another great milestone for Dodge, as the 2012 Dodge Charger Pursuit Vehicle will pace two races this weekend in Arizona.

 

To see it in action, tune in to the NASCAR Nationwide Series on Saturday, March 3rd, or to the Sprint Cup Series on Sunday, March 4th.

 

Want a quick glimpse of what the Dodge Charger Pursuit Vehicles can do? Check out this video that shows off…

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Dodge Charger Pursuit Vehicle to Pace NASCAR this Weekend

Dodge Boys hold their heads up despite Season Finale

The final chapter of the 2011 NASCAR Sprint Cup season has been written. It didn’t end the way Dodge drivers Brad Keselowski and Kurt Busch had hoped, but the accomplishments of the two during the 36-race season will highlight many pages that will chronicle the historic year.

 

Both Dodge drivers from Penske Racing made the 12-driver Chase for the Sprint Cup. Keselowski, in only his second season in the No. 2 Miller Lite Dodge,

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Dodge Boys hold their heads up despite Season Finale