New Heritage-Inspired Paint Colors For 2017 Dodge Models

Does power have a color? It does now. Based on demand from the brand’s most loyal drivers and followers, Dodge is debuting heritage-inspired paint color names and hues for 2017. The new color names are taken directly from the brand’s colorful muscle-car era, and carry the Dodge brand’s rich heritage and legacy forward into the powerful 2017 lineup. 
 

The Colors of Power 

After historic success of exterior color names like the Top Banana, HEMI® Orange and Panther Pink, the brand is…

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New Heritage-Inspired Paint Colors For 2017 Dodge Models

50 Years of Charger: Part 2 of 5 | The 1969 Dodge Charger

For the past 50 years, since the first Dodge Charger took to the streets in 1966, Americans have enjoyed an obsession with power, performance and style. The ’66 Dodge Charger was a flat-out menace on the asphalt, and a game-changer in a hyper-competitive segment and era. With the foundation firmly in place, Dodge Charger continued to grow in size and stature, year after year, always striving for cutting-edge design, awe-inspiring interiors, and…

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50 Years of Charger: Part 2 of 5 | The 1969 Dodge Charger

Meet The Snake Charmer Behind The Viper ACR’s Record-Setting Year

 

Tom O’Dell is something of a snake charmer. But we’re not talking about cobras and wicker baskets. As a tenured member of the prestigious Build & Development team at SRT® headquarters, O’Dell is the man Dodge appoints to coax every last iota of performance out of the 2016 Dodge Viper ACR. 
 

In 2015 Dodge paired O’Dell with driver Chris “The Wolf” Winkler (with a few runs by Randy Pobst) to lead a campaign to establish the 2016 Dodge Viper ACR as the ultimate street-legal race car. The team knocked…

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Meet The Snake Charmer Behind The Viper ACR’s Record-Setting Year