Dart Interior Design


Pre-production model shown


“The all-new Dodge Dart is the showpiece for Dodge’s next generation philosophy of interior design, ” says Klaus Busse, Chrysler Group’s Head of Interior Design. “The Dart interior takes the beautiful, precision-crafted interiors we rolled out last year and adds a little bit of fun with surprises of color, eye-catching ambient lighting and some really cool technology.”


According to Busse, the Dart’s award-winning interior design focused on four primary objectives:


1.  Fit and finish and craftsmanship. High-quality, soft-touch materials; low tolerance for gaps in seams and where interior components fit together.


2. In a departure from previous designs, no boxy elements or straight lines. All the elements invite the passengers to touch them, says Busse.


3. No more monochromatic interiors—the design team was more adventuresome in selecting and combining colors. For example, the Dodge Dart Limited employs two-color instrument panel stitching in Gray and Citrus Peel.


4. Leading in technology—user features more commonly found on luxury models, including the available 8.4-inch Uconnect screen for navigation and communication, and the available 7-inch TFT instrument cluster with user customization.


And one more thing: “I don’t design cars I don’t fit into, ” says Busse.  At 6’7” tall, it was important that the key dimensions of the Dart be roomier than others in its category, including Chevy Cruze, Ford Focus, and Hyundai Elantra.


The 2012 Dodge Dart is “a C-Segment car designed with some very smart interior solutions that you’d be hard-pressed to find in larger cars, ” Busse says.


To build your own Dart, go to Dodge.com.



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