The Dart Story: Design


The all-new 2013 Dodge Dart with its athletic, sculpted, and aesthetically agile appearance is far more than just a work of art. After all, hundreds of hours of painstaking wind tunnel testing and development went into its carefully chiseled profile to create a world-class aerodynamic vehicle.  The Dart design team bursts with pride as they describe the savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement design that delivers world-class aerodynamics. They even invented their own word for the look: “aero-dramatic.”


“When designing the all-new Dodge Dart, we were inspired by classic, beautifully designed vehicles throughout time, ” says Joe Dehner, head of Dodge Design, Chrysler Group LLC.  “Each car was beautiful, based on its surface work and presence alone. They didn’t need unnecessary cladding, jewelry or lines that confuse the eye.”


With the focus on function as well as form, the Dart is the first Dodge vehicle to employ an active grille shutter system. The shutter mechanism automatically blocks air flow through the lower grille at highway speeds, when aerodynamic drag is greatest, re-directing the air around the sides of the car rather than through the engine compartment. The result is a significant reduction in aerodynamic drag for increased fuel economy.


In designing the 2013 Dart’s exterior, no aerodynamic detail was too small to escape the designers’ attention to detail. Laser-brazed roof ditch, rear lower diffuser panel, trapped hood design and even the grille grates themselves were carefully designed to decrease aerodynamic drag without compromising Dart’s artful design.


“The Dodge Dart was a dream to design, ” Dehner says. “The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say ‘fun-to-drive’ when you look at it. Add in the Charger-inspired ‘racetrack’ taillamps, a new, sleek crosshair grille and piano black accents, and it all adds up to a performance-inspired design with just the right amount of attitude.”





  • Joe
    Posted March 21, 2013 at 9:08 pm | Permalink

    Don’t listen to those people who say get rid of the cross hairs. I say make them even more prominent. It’s a great fashion statement for the car, and with the cross hairs on the grille, the Dart doesn’t look like all those other plain jane eggs.

  • Posted July 28, 2016 at 3:45 pm | Permalink

    Some really interesting information, well written and broadly speaking user genial .

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